Quick: How do I convince a manufacturing company that online distribution is a must when their current dist. chain is more important to them? Opening an online dist. company and I have a manufacturing company that is interested yet here are the problems: 1)They want us to carry an inventory because their processes are not set up for small orders 2)They are interested in becoming active in our promotional/markdown plans to ensure they do not disrupt their current WD's. I am meeting with the board in a month and I am struggling on what avenue of approach to take here. Here is what I have now as some billets to hit during the meeting: • Striving for a win/win situation between manufacturer and web dist. • Online sales data and analysis within the U.S. for previous year. • (Sample biz) Increase in sales from no online distribution to having a company distribute online for them-- Simply what an online distribution can do for them • Obviously review our biz plan, objectives and goals as a company • (I have never 'observed' their manufacturing process)- Offer services and time to evaluate their manufacturing process to get a better idea of how they work. YET! A little information for who they are... Older men that are a bit stuck in their ways (lack of better words). It is EXTREMELY important to them to not undercut their current WD's- fine with me but I dont want to carry an inventory and I would rather not have another company become involved in my pricing scheme. Am I thinking incorrectly in this?