Landing Page is one of the most exciting aspects of online marketing and the main Motive of Your landing pages should provide a customized sales pitch for the visitor or say this page on your website where you send visitors to take a specific course of action.Landing pages are undeniable and fundamental for a successful marketing strategy. Instead of directing traffic to ambiguous home page, it works best to employ dedicated landing pages to better the chances of conversion. Read the some good points with this blog for detailed information. Some Higlighted points are : Captivating call to action such as Shop Now, Sign Up, Contact Us, and Subscribe Now. Luring offers Catchy headlines Text supporting visuals Social proof (Testimonials and Portfolio) Also you cannot ignore while designing your landing page Prioritize user experience & research what your user base wants. Give them something they can relate to. Engage and captivate your audience as much as you can. Reflect your brand personality as strongly as you can. Create a sense of urgency. Use pictures that have character. Good looking pages are always best-sellers. Be strategic with your colours. Tints and shades can also play a part in what feelings the colour conveys. For instance, a darker shade of blue would convey more security and integrity. Play very cleverly with up selling offers. They can often be placed on the checkout page or directly on description page. Besides these points you can targeted landing pages any time you can control where people will be coming from, and your goal is a specific transaction such as sales, registrations, sign-ups, etc.