Some of the best and Effective points for creating landing pages ?

Discussion in 'Articles & Tutorials' started by adsystem, Aug 2, 2013.

  1. adsystem

    adsystem
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    Landing Page is one of the most exciting aspects of online marketing and the main Motive of Your landing pages should provide a customized sales pitch for the visitor or say this page on your website where you send visitors to take a specific course of action.Landing pages are undeniable and fundamental for a successful marketing strategy. Instead of directing traffic to ambiguous home page, it works best to employ dedicated landing pages to better the chances of conversion. Read the some good points with this blog for detailed information.

    Some Higlighted points are :

    • Captivating call to action such as Shop Now, Sign Up, Contact Us, and Subscribe Now.
    • Luring offers
    • Catchy headlines
    • Text supporting visuals
    • Social proof (Testimonials and Portfolio)

    Also you cannot ignore while designing your landing page

    • Prioritize user experience & research what your user base wants. Give them something they can relate to. Engage and captivate your audience as much as you can.
    • Reflect your brand personality as strongly as you can. Create a sense of urgency.
    • Use pictures that have character. Good looking pages are always best-sellers.
    • Be strategic with your colours. Tints and shades can also play a part in what feelings the colour conveys. For instance, a darker shade of blue would convey more security and integrity.
    • Play very cleverly with up selling offers. They can often be placed on the checkout page or directly on description page.

    Besides these points you can targeted landing pages any time you can control where people will be coming from, and your goal is a specific transaction such as sales, registrations, sign-ups, etc.
     
  2. Katerina

    Katerina
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    Speaking about pictures... I have recently read the article about pictures and their use on landing pages. If it is a human picture, it is much more efficient if the look of the person in it is aimed at your CTA.
     
  3. adsystem

    adsystem
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    That is a very interesting point, Katerina. Why don’t you share the link of the post so that we all can learn from it?
     
  4. partho

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    Thanks you to highlight the importance of Landing Page generally we ignore the importance of landing page. But we should not forget for better ROI and visitor on business your landing page plays an important role because if you create a good attractive landing page then the number of visitors will increase to your page and it will give positive action to your landing page.
     
    #4 partho, Aug 3, 2013
    Last edited: Aug 3, 2013
  5. adsystem

    adsystem
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    Thanks Partho for this comment,Landing pages are undeniable and fundamental for a successful marketing strategy.
     
  6. cathysmith

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    The main aim of online marketing optimization tools is to convert traffic and provide resource to your audience.Forms and landing pages give your business the ability to capture more information about the customers visiting your website, drive sales, offer original content, increase video views and much more.
     
  7. partho

    partho
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    Yes you are right,Online Marketing is helps in getting business and also helps increasing the business reputation.Landing page most important page of your website or say main Motive of Your landing pages should provide a customized sales pitch for the visitor or say this page on your website where you send visitors to take a specific course of action.
     
  8. adsystem

    adsystem
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    Yes Partho,you are right Landing page most important page of your website.
     
  9. Constantin

    Constantin
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    Very good information, here. I would like to add that pages that include a video and arrows pointing towards the "Buy now!" button or submission form seem to convert better.
     
  10. AmbitiousStudent

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    Video increases a users retention and studies have also shown that users stay on the site for longer. Instead of reading the text, the information is spoon fed to your visitors. However after a minute users will start to get tired, bored or easily distracted so the sales or intro vid has gotta be short, sharp and under a minute long getting the most important points across.
     
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