Does your ecommerce business need social media marketing? Most mornings, the moment you pick up your daily newspaper, you would find pamphlets announcing discounts or special packages from a local store. This kind of marketing tool is specific and direct. It is first of all targeted at the right buyers, because the local grocery store is certain to be your preferred shopping place to even a super bazar a few kilometres away. And then, the message is very clear –it lists out the items you would possibly be looking for.