1. Select Your Keywords Wisely Keywords are what SEO is all about. These are words, terms, and phrases that are used when people search the internet for a specific subject. Generally, the more specific the keywords, the better; for example, if you sell real estate you don’t just want to set your keywords as “real estate” or “home buying.” There are hundreds of thousands of other sites that use these same keywords and you will not stand out as unique just by using them. What you want to do is figure out what makes your business unique, and form keywords based on that. So, for example, “Topeka Kansas real estate” is much more specific and will help people who are searching for a home in Topeka find your site quickly. 2. Use Your Keywords in all Areas of Your Website This means using your keywords in your meta tags, your navigation buttons, your main page text, your files and folders, and your links. Obviously you need your website content to make sense, so simply repeating key words over and over again is not good form; plus many search engines are programmed to avoid sites that are obviously trying to cheat the system by using nonsensical text just for SEO purposes. But careful placement of SEO keywords in all the areas of your site can strengthen your website’s search-ability and this is the essence of Search Engine Optimization. 3. Get Linked! In addition to keywords, search engines look for websites that have many other websites linked to it. If other websites consider your site an “authority” and are linking to it then it automatically gains a higher ranking in the search engine. You can get other sites to link to you by simply requesting it from the site owners. Often they will want a reciprocal link from your site to theirs and this is a good way to build online relationships. You can also list your site in search engines (free or paid) and develop your online social networking tools. For example, you can create a Squidoo lens about your company’s products or services and link it back to your site.