Hello. I have a family architectural drafting business that I am trying to revamp, prepare & hopefully go bigger for when the economy improves. My biggest questions right now are, 1. Should I change the business name from our first and last name to something more...professional (Something like) Green Tree Drafting & design for example? 2. Does having a Hispanic surname (as a business name) "turn off" potential customers? I hate to say it but some customers may consciously or subconsciously equate Hispanic with low quality. Although we do have a great reputation and 40 years experience using our Hispanic surname as the business name. Yet, changing our name may be a good reason to contact old customers to announce and promote our new, non-surname business name. Thanks!