ShoeTastic - Online Shoe Sales for Women With Very Small Feet

Discussion in 'Growing and Managing a Business' started by Fergal, Nov 4, 2009.

  1. Fergal

    Fergal
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    ShoeTastic is a brand new Irish website that sells shoes, boots and accessories online and accepts payment via PayPal. The unique feature of this site is that they specialise in selling to ladies with very small feet. Up to now many women with small feet have had to purchase their shoes from the children's section of their local department store.

    From the site "Shoetastic, providing fabulous shoes in petite sizes. We stock shoes of all kinds in sizes 13,-4 (EU 32-37). We also stock a range of handbags, no outfit is complete without the matching bag!"

    What do you think of the concept? Will the market be large enough for them to succeed?

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  2. madringo

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    It's quite a niche market, and trust the Irish to exploit it, but I think it's a brilliant idea and could succeed. It's quirky and different, which can often work in the businesses favour
     
  3. scifi

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    It is very common notion among Chinese that small feet of women are linked with beauty and that's why many Chinese women have small feet...So its better for ShoeTastic to target Chinese Nationals and launch the shoes in the international market...this will be reap them huge profits...:D
     
  4. Fergal

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    That's an interesting suggestion Scifi, thanks for that. Unfortunately it can be difficult for Irish manufacturers to sell to China, because costs of production are much higher here than in China. However, no Irish business can afford to ignore the Chinese market and they should be keeping an eye on it as you say, even if it is with a view to sourcing suppliers.
     
  5. scifi

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    Yeah, it is the fact that cost of production for Irish manufacturers will be higher in relative to china..But they can carve a niche market for themselves by positioning Imported Irish goods linked with luxury or Quality etc in Chinese market....I think still they will be able to find a market for themselves in China otherwise they have to dependent on again niche segment of customers in Ireland also since you can not expect many women with short foot in Ireland but the case is opposite when you take China into consideration..!!!:)
     
  6. holabird

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    Very nice information about Running Shoes. I have also subscribed for the RSS of the website to get more regular and productive updates
     
  7. eldawills

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    I have got some really amazing Running shoes at Boots Barn and online too...it has amazing accessories too..thanks for the information on running shoes...coupongrove.com/BootBarn
     
  8. arvindjaiswal

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    Indian online shopping sites like tradus.com have a very good and latest collection of women shoes with very short feet.
     
  9. SConsultant

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    I think it is a pretty big market and the success depends on marketing - even SEO, SEM or Social.
    The target can be expanded to EU - since the language (or translating sites) is not really a barrier nowadays.
     

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