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Discussion in 'Search Engine Optimization' started by danielnash, Aug 12, 2015.
what are the SEO stops words? Can we use them in content?
"Stop words" are words that have little or no keyword value, and are usually ignored by the search engines. They include words like "a", "are", "if", "it", "or", "the", and more. In fact, you actually used them correctly in the content of your post, but, correctly, did not use them in the title. Let's pretend you were writing an article about stop words, and posting it on a page of your website. The Title Tag of the article would be "SEO Stop Words", just as it was in the title of your post. On the page, however the title of the article would be "What Are SEO Stop Words?", and you could also ask the question "What are SEO stop words?" in the content of the article itself. Why?
When looking at the coding of a website, the search engines are looking for keywords, and "stop words" get in the way. Just as the title of your forum post is not part of the content, Title Tags are not part of the content of your website, so you want to avoid using "stop words". In your Description meta tag you can use stop words, because that is the "content" of your search engine listing. Because searchers read the description to find out what your page is about, and visitors to the webpage want to read your article, both of these must sound natural when they are read, so "stop words" should be used in both places.
Either way I wouldn't longer care about SEO stop words nor keywords at all. SEO has claimed to be dead since about three years ago, and although it has some impact when it comes to site performance, the rules of the game when it comes to search engine ranking have changed, and keyword are not longer necessarily the key factor to reach the top of the search engine listings.
The only thing I agree with in the above post is this:
The rest of it is, to be polite, garbage.
Every time Google makes an announced change to their algorithm, especially major ones, the doomsayers come out of the woodwork claiming "SEO is dead". It hasn't been true for at least ten years, and isn't true now. For the past eight years, we have been using SEO to get clients to page 1 of Google, and it usually takes about 3 months. Many of our clients have doubled, even in some cases tripled, their sales. Calling that "some impact" is like saying the Atlantic Ocean is a "small puddle". And, by the way, the first step in any comprehensive SEO campaign is still extensive keyword research, to make sure that your website is getting ranked where your potential clients are looking.
Although this is off-topic, I followed the link on your Facebook page, and noticed your URL is for sale. Is your blog not doing well?
The logical thing to do would be to remove the stop words from your content to make it more search engine friendly.Try to avoid using them in titles, headers and keywords. Using more of these stop words in your titles than it might happen google might miss your keyword and your keyword density will fall down because of stop words usage in post titles.