Search Engine Optimization (SEO) is the process of getting your website indexed in search engines and receiving organic traffic. As we all know, there are millions of websites on the internet but just few of them succeed. So it’s important to learn the secret which make these website better than others. Getting to the first page in search engines such as Google, Yahoo and Bing is beneficial but not easy. I’m going to highlight some important points in this article and the following articles which will help to understand how to work with search engines. Keywords The keyword is a word or phrase entered by the searcher to get information from relevant web pages. When somebody type a keyword like ” Hotels in Dublin” in Google the results related to this keyword will be shown. However, many websites use the keyword ” Hotels in Dublin ” so that is mean it will be difficult to get into the first page on search engines for it because it’s a high competitive keyword. Imagine that you own a website for web design services and you want it to be on the first page in Google result for the keyword ” web design ” so is that possible? It is possible for sure but there are thousands of websites using the same keyword and many of them are big companies have been working for ages so to take over them you will need time, effort and money. Not to mention that when I said money I mean a huge amount of money in some cases. So what is the solution for that? You should spend time studying the keywords and decide what are the best for you. Take this example, instead using ” web design ” you might use something like “creative business website design”. You might think this keyword is long and there are no huge volume of searches for it but even if there are just 1000 searches per month for this keyword it will be better for you if you could get to the first page instead of using ” web design ” and appear on the 50th page! Using Google’s Keyword Tool First, if you don’t have Google account you will need to create one not just to be used with this service but it’s important for many tools that you might use. Google keyword tool is very simple and important for beginners to help them choosing the right keywords. http://e-bus.org/wp-content/uploads/2013/04/google-keyword-tool-1024x481.jpg In the first box you write your word or phrase. The second and third boxes are optional but it’s better to write your website URL. Then tick the box “Only show ideas closely related to my search terms” to get better results. Click on Advanced Options and Filters so you could specify a country and language or just choose all of them, specify all other options and add other filters. I chose the keyword ” Make money online ” for all countries and just the English language with greater than or equal 1000 of local monthly searches and this was the result: http://e-bus.org/wp-content/uploads/2013/04/google-keyword-search-1024x596.jpg As you can see the competition for this keyword is medium and also the global and local monthly searches are given. This tool gave me keywords ideas and I looked into the second page to see if there are keywords with low competition. I found 2 keywords ” how to make money online in Pakistan” and ” can you really make money online ” with good monthly searches for both of them. I took the idea of the first one and search for the keyword ” how to make money online in Ireland ” but the result wasn’t good as this keyword has just 170 searches per month and it’s also a high competition keyword. However, I found a good keyword ” can you really make money online ” and I can use it. There are many things need to be covered about SEO and I will write other articles about this topic. This was just the beginning!