SEO and SMO

Discussion in 'Search Engine Optimization' started by jeetendraets, Aug 27, 2011.

  1. jeetendraets

    jeetendraets
    uix_expand uix_collapse
    New Member

    Joined:
    Aug 17, 2011
    Messages:
    15
    Likes Received:
    0
    Hi,
    What is the difference between SEO and SMO?
     
  2. patrick0001

    patrick0001
    uix_expand uix_collapse
    Active Member

    Joined:
    Aug 14, 2011
    Messages:
    835
    Likes Received:
    186
    SEO is Search engine optimization, which is the process of improving the visibility of a website via the search result (we also call is as Search engine results page "SERP").

    SMO is Social media optimization, which the process of improving content itself by adding a streaming video, share button, RSS feed. Others than improving content itself, we can also promote such social media e.g. increase number of fans, twitter follower, comment to others blog, participate forum, submit RSS to RSS directories.
     
  3. Ken Peterson

    Ken Peterson
    uix_expand uix_collapse
    Member

    Joined:
    Jun 20, 2011
    Messages:
    213
    Likes Received:
    7
    SEO is an ongoing activity that needs to be continuously performed to make sure you are on the top. In short SEO is a permanent fix to your search engine traffic.

    You could identify SMO as a quick fix when compared to SEO. SMO is all about huge traffic spikes in short time, it does not require and wait time for the search engine bots to index your page. It directly fires your messages to the potential visitors.
     
  4. Gary Barzel

    Gary Barzel
    uix_expand uix_collapse
    Member

    Joined:
    Jan 10, 2011
    Messages:
    135
    Likes Received:
    48
    SEO involves optimizing your website through various methods and tactics that increase its rankings on search engine results pages. This is one of the more prevalent methods of Internet Marketing.
    SMO involves the optimization of all social media or networking sites such as Facebook and Twitter. It also plays a big part in SEO, by boosting the visibility of social objects as a means to connecting with individuals who are proactively seeking additional information and direction.
     
  5. Nill Smith

    Nill Smith
    uix_expand uix_collapse
    Member

    Joined:
    Dec 7, 2010
    Messages:
    159
    Likes Received:
    5
    Agree with patrick0001. Nice elaboration dude. SEO tends to search engine optimization. And deeply search engine optimization is process to improve SERPs on specific keywords.
     
  6. Jerlene

    Jerlene
    uix_expand uix_collapse
    Active Member

    Joined:
    Feb 3, 2011
    Messages:
    1,415
    Likes Received:
    176
    Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
    Social Media Optimization (or SMO or Social SEO) is the methodization of social media activity with the intent of attracting unique visitors to website content.
     
  7. plongmire

    plongmire
    uix_expand uix_collapse
    New Member

    Joined:
    Sep 3, 2011
    Messages:
    5
    Likes Received:
    0
    Yes that was a great explanation...and the way you go about both of those is so differnt. I would suggest you go after the SEO on your own site, this really makes a huge difference since the release of Panda on Google. Then focus on setting up your SMO...which sets your site up to be on autopilot as you add great content.

    Google has released that they are looking for three things

    Design and User Experience
    Content Quality
    Optimized User and Usage Metric

    It is through these three things you start to succeed.
     
  8. Chinahailin

    Chinahailin
    uix_expand uix_collapse
    Member

    Joined:
    Feb 1, 2010
    Messages:
    38
    Likes Received:
    0
    SEO is Search engine optimization. It is a more popular network marking, the main purpose is to increase the exposure of keyworks to increase website visibility, increasing sales opportunities.

    SMO is Social Media Optimization. It is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of many online methods of website optimization. One of the many other methods is search engine optimization or SEO.
     
  9. ronald

    ronald
    uix_expand uix_collapse
    New Member

    Joined:
    Aug 31, 2011
    Messages:
    4
    Likes Received:
    0
    SEO is related to site to make it visible in many other sites and show it in first page and for the high ranking.
    SMO is used to promote your site and get the visitors with social media activities.
     
  10. MariahLinda99

    MariahLinda99
    uix_expand uix_collapse
    Member

    Joined:
    Jul 28, 2011
    Messages:
    30
    Likes Received:
    0
    Your answer is quite unsatisfactory...!
    It is not clearing the meaning of SEO and SMO
     
  11. forum-master

    forum-master
    uix_expand uix_collapse
    New Member

    Joined:
    Sep 5, 2011
    Messages:
    13
    Likes Received:
    0
    Basic different is :
    SEO=Search Engine Optimization
    SMO=Social Media Optimization
     
  12. cesspadilla

    cesspadilla
    uix_expand uix_collapse
    Active Member

    Joined:
    Sep 8, 2011
    Messages:
    705
    Likes Received:
    194
    SEO is a broad industry. It includes link building and on&off page optimization for a brief example. SMO is more on optimizing for promotional purposes in Social Media networks.
     
  13. enajohn

    enajohn
    uix_expand uix_collapse
    New Member

    Joined:
    Aug 30, 2011
    Messages:
    14
    Likes Received:
    0
    SEO and SMO both terms are used to drive traffic to our site. SEO is a technique to drive from search engines and SMO is used to drive traffic from social medias.
     
  14. lizatailor23

    lizatailor23
    uix_expand uix_collapse
    Member

    Joined:
    Mar 29, 2011
    Messages:
    73
    Likes Received:
    1
    Re:

    SEO is difficult, but good for targeted traffic. It helps in achieving search engine rankings, which SMO can't. SMO is easy to perform and provides high traffic towards website, but you can't expect much quality(targeted) traffic through SMO.
     
  15. carolinehill

    carolinehill
    uix_expand uix_collapse
    Member

    Joined:
    Aug 17, 2011
    Messages:
    33
    Likes Received:
    0
    Purpose of SEO is increase ranking in Search Engines and Purpose of SMO helps is increase traffic on website. It is a main difference that SEO helps to increase Ranking and SMO helps to increase Traffic on website.
     
  16. Shweta naik

    Shweta naik
    uix_expand uix_collapse
    New Member

    Joined:
    Sep 6, 2011
    Messages:
    3
    Likes Received:
    0
    SEO is Search engine optimization. It is basically improving your site, getting better ranking on the page result.
    SMO is the methodization of social media activity with the intent of attracting unique visitors to website content.
     
  17. chizcurlz

    chizcurlz
    uix_expand uix_collapse
    New Member

    Joined:
    Sep 29, 2011
    Messages:
    20
    Likes Received:
    0
    Just a simple answer, SEO is free while SEM is paid. Search Engine optimization is about manipulating search engine rankings of your website by doing lots of promoting strategies. In case you want to gain traffic in short span of time then Search Engine Marketing is the right option for you, though, you need to pay for every upcoming clicks/impressions/visits/downloads/etc.
     
  18. patrick0001

    patrick0001
    uix_expand uix_collapse
    Active Member

    Joined:
    Aug 14, 2011
    Messages:
    835
    Likes Received:
    186
    Jeetendraets have a question on SEO and SMO, not SEO and SEM.
     
  19. kayeness2010

    kayeness2010
    uix_expand uix_collapse
    New Member

    Joined:
    Sep 30, 2011
    Messages:
    14
    Likes Received:
    1
    SEO's main focus is how to get to the top list of Search Engines; SMO is to how to get more people to follow/like/share your web site. (And with the rate that Social Media Networks are going today, it is a very welcome help in promoting your web site.)
     

Share This Page