SEO and Domain Names

Discussion in 'Search Engine Optimization' started by Davidj, Feb 5, 2013.

  1. Davidj

    Davidj
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    How important are the domain names when google search is concerned? For example, is the only way to get traffic to name a site after the idea of the website, such as: www.flowers.com?
     
  2. Rocky

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    Using keyword related to your site within your domain name would be helpful. But that does not imply that a site with an abstract name or one without the keyword cannot rank in SERP's. That is what SEO is for. Otherwise anyone could rank easily by simply using such domain names.
     
  3. Fergal

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    Branded domain names that don't include keywords can also be very successful. For example, Google.com is obviously hugely successful and it is not a keyword domain like searchengine.com.
     
  4. daytrader

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    Yes it is important if you wanted to rank high in short period of time however, you have to have quality informative contents.
     
  5. eelizasanchez121

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    If your website has poor content and is of no use then yes it gonna really bad for you but the domain name matters but not that if you are not having a keyword you will not get ranked.
     
  6. Joseph.Shivell

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    As others have mentioned, the domain name will not help your ranking, what counts is the content of the website. On the other hand, even if you have relevant, informative content, but don't let people know you are there, you also will not get ranked. In other threads, it has been mentioned that there are several ranking factors, and trying to find one that will magically get you to the top of the rankings is not going to work. Your domain name should be the name of your business, or related to your business in some way - whether it matches the phrase getting ranked for is not that important. What is important is high-quality content, and promoting the site without violating the Webmaster Guidelines.

    I'm not sure I understand your point here, but let me try to translate it. I believe what you meant to say is, "Not having quality content is a bad idea. Your domain name does matter, but if it does not match the keyword, that does not mean you will not get ranked." If I did indeed translate correctly, that brings up a question. Why does the domain name matter?
     
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  7. Business Attorney

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    Google's search algorithm used to give considerable weight to exact match domain names (EMDs). We know, both from Google's announcements and from widespread reports from webmasters, that Google has drastically curtailed the influence of the domain name in the search results. Google has not publicly stated that it completely removed the domain name as one of the 200 or so factors in its algorithm, so it may still have some minimal effect on the search results but it is clear that any such effect is minimal, if it continues to exist at at.
     
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  8. cesspadilla

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    It can be considered as relevant to your website. URLs used in a website should make it more clearer message like the one you said. But like Fergal mentioned, brand names also rank in SERPs. The algorithm changed over the years and one update made an impact on this kind of method (keyword rich URLs) which is the EMD (Exact Match Domain) update.

    I agree. One should consider naming their domains either by their company name or something relevant. But for starters, I suggest to name it by your brand or company and promote it by building your brand. Create great and unique content, one that is engaging enough for users to comment. Make your website interactive, etc. There are a lot of algo signals and one can't boost you up the rankings.

    I agree. The EMDs before are a good thing and considerably one of the most preached about technique before. Although "minimal" is kind of a understatement. When EMD update was released a couple of other update/refreshed has also been released. And besides, no updates in Google's algo have been minimal and no one considers it as minimal too even though Matt said it's only 0.6%, right?

     
    #8 cesspadilla, Feb 7, 2013
    Last edited: Feb 7, 2013
  9. eurekapsycrille

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    As per general SEO is concern, domain names are important when it comes to branding (of course it is still depends on the name). But beside that, content will define the quality of a website.

    When we say content, it's not only referring to an article. It could be video, infographics, or whatsoever that would possibly make your website more visually engaging.
     
  10. @TouchPointD

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    Exact match domain names can help, but you need to make sure that it looks and reads "naturally". As others have said, don't just try to stuff keywords in your URL because that no longer works. Choose a domain name that fits your business, and if you're a local business, you might try to add your city if you can. Most importantly, create a website that is of high quality and do some clean on-site and off-site SEO. And don't forget to regularly add fresh content to your site as well. Google loves sites that are regularly updated.
     
  11. sadiyakhan

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    SEO and domain name have a great relation.. that is if your domain name containing your targeted keyword then it will be up in the SERP easily but it is not the complete science..
     
  12. philipdeeley

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    If you have high quality website then domain name does matter other wise if keyword in domain name google can pull you back in search results.
     
  13. bethw

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    If your domain contains one of your major keyword, then its easy to optimize that in search engines. Of course, you need good relevant content in your website with proper keyword density to rank well.
     

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