I am assisting my father in starting a small business selling high end diamonds (~$5000) to local buyers within our city as a job though his retirement which I may take on as well. He has worked 30+ years in the Jewellery industry and has developed many dedicated clients who we plan to advertise to initially. Our goal is to remain with a very low overhead (no physical location if possible, little to no stock- diamonds will be ordered based on the customers specifications). Due to connections he has made and his expertise he can acquire diamonds of a better quality than those in most stores and sell them for a lower price. Our plan is to advertise initially by sending letters/email to his past clients linking to a facebook page as well as a short youtube video detailing what we do and how the process works (contact us, consultation, order diamond, receive diamond by mail or in person). We may also place ads in the newspapers and other media. We are hoping that you all could offer some input and answer these questions: - Is facebook/ twitter/ youtube enough or is a webpage recommended to increase credibility? - Are email/ phone consultations enough or would a physical office and in person meetings be needed to put a customer at ease? -Any other words of advice or considerations would be appreciated! I look forward to hearing from everyone thanks!