Search Engine Optimization

Discussion in 'Search Engine Optimization' started by Master, Sep 7, 2015.

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  1. Master

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    Hello Everyone, I am about to ask something which I think you all are very well aware off.

    What Exactly is SEO. Is it some thing technical or its more of marketing.

    Is it only about doing links generating tasks.

    Or putting your efforts in understanding Search Engine Algorithms.

    What I have learnt is that web optimization is now converted into keyword promotions.

    I am curious to know whether there is something more specific or interesting to learn in SEO like how algos work how indexing is done etc.

    Except of some lucrative phrases like Traffic, Visitors, Hits, Likes there should be something more about this term called SEO.

    Your views, ideas , opinion would be high appreciable. Please feel free to make this discussion more valuable & meaningful.

    Thanks
     
  2. Joseph.Shivell

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    When done properly, it's a combination of both. Although SEO stands for "Search Engine Optimization", SEO is now understood to include the entire process. When optimizing the website, some things are simple to do, others are more technical in nature. After the optimization of the website, the website is promoted using accepted marketing techniques

    The answer here is similar to above. Understanding Search Engine Algorithms is part of the "technical" part of the optimization of the actual website, and links are part of the marketing.

    Not anymore. Although you do need to know what keywords searchers use to find your services/products, and keywords are used in the content and coding of the website, the "marketing" side is now more about communicating with your prospects through articles and social networking, presenting yourself as an expert in your niche.

    Understanding SEO involves enough information to write a book, and several have been written. It's up to you whether you want to borrow them from the library or buy them from a store, either online or offline. Because SEO is constantly changing, you'll want the most current books available. Depending on how deep you want to go, you can follow up your reading with joining various industry related blogs, Like SearchEngineLand, Search Engine Journal, or Search Engine Watch. If you're really interested, you can even get a certificate from a local community college.
     
  3. Master

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    Firstly, Thanks a lot joeroxx for providing such a fine elaboration of the query. Truly you have make life easier for me. Now it would be simpler for me to decide what to pursue.
    I totally agree with you on this, SEO in itself is a very vast topic to cover. With so many algorithms updates coming every year it would be an uphill task to understand each one of them.

    Search Engines are evolving & so does the SEO. Though I am more keen to understand the functionalities of SEngines. So as per your advice I would start following all the above blogs you have mentioned.
    Once again thanks for enlightening about this vast topic.
     
  4. Diane Lane

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    I'm glad this question was posed and answered. I have something I'd like to ask about that is related to this topic. I don't know much about SEO, and don't yet have my own website, although I do have two online shops. My end goal is to convert at least one of the shops to my own website. I might keep one of the shops to funnel traffic to my site via the company name, but I'm not sure about that right now. I work at trying to identify appropriate keywords for tags that will accurately describe my items, as well as drive interest and bring in customers. My question is, assuming I do ever create a site or have one made, how difficult would it be to keep up? As someone who doesn't know about SEO, would I be able to maintain it from a SEO perspective, or is that something that changes so frequently as to require an expert in the field?
     
  5. Corzhens

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    From what I know, SEO is about optimizing your website or blog so it lands a good position in the list of the search engine. For example, if your website is about physical fitness and someone searches for the term physical. If your website is optimized then it will be first in the list of that the search engine will present to the user. So basically, SEO is guessing (calculated guess) on what terms to use so it gets on the list of the search result.
     
  6. Joseph.Shivell

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    As I explained above, SEO now encompasses all of the marketing process used to increase the ranking of a website. The first part of the process, keyword analysis, is not just "guessing" what terms to use, and a true professional would find your statement insulting. There are tools that are used by webmasters and by professional marketers that help in determining which keywords are searched by potential clients or customers. Professionals also have access to tools the average person would not, and, through experience have learned to use the tools in ways the average person may not be aware of. For example, a professional would know that someone looking for websites related to physical fitness would not search the term "physical". They would instead search a term that is more closely related to what they are looking for, such as "physical fitness test", or "physical fitness blog".

    If you know nothing about SEO, you would not be able to do SEO yourself without extensive research. SEO, when done properly, requires a lot of work, especially in the beginning. You would also have to have some knowledge of coding, in order to make sure all of the proper optimization steps have been followed. If you can afford to do so, you can hire a professional SEO firm or marketer, but would have to have enough knowledge to determine whether the person or firm you hire is professional, and not a self-proclaimed "expert". There are too many people who would take advantage of your lack of knowledge to hide theirs, so avoid websites like SEOclerks or Fiverr, that are filled with "experts" who know less than you do.
     
  7. hemnaram

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    Currently SEO is like link generation in marketing field. with the only motive of gaining traffic it is moving in a wrong direction. The fact is don't think on the links just take steps to reach your targeted customers in the possible ways.
     
  8. VATIC Webdesign

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    Hi Members,

    I am into Link building and i m looking for bulks of directories ,blogs ,forums,websites for getting backlinks for my company website (VATIC).Its really hard to find free links with good quality .Can anybody help me in this.I changed my career from web designing as i am interested in this.

    Awaiting for all your guidance and tips
     
  9. Joseph.Shivell

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    Go back to web designing. If you are "into Link building" from "bulks of directories, blogs, forums, websites" you are using techniques that have been outdated for quite some time, and are going to damage your rankings so severely it would take a lot of work by someone who actually knows what they are doing to clean up the mess you created. There is a reason why it is hard to find "free links with good quality" - there are none. I noticed you are currently offering SEO services on your website. SEO has had a bad reputation for a long time, and, if your post above is an example of the type of services you provide, you are part of the problem.
     
  10. vanessa110

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    Today, the website rank plays important role in order to attract customer. And SEO is one of the most useful tools. It helps you optimizing your website or blog so it lands a good position in the list of the search engine. In order to do it well, you can improve your On-page and Off-page activities.
     
  11. janefirst

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    SEO is a very large term that includes many sub terns such as white hat seo, sem, smo, link building, webmaster tools, indexing, on page, off page, PPC, internet marketing, social networking etc. Mainly it is done for improving search results of a website.
     
  12. Alika Cooper

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    In simple word SEO is an important part of Internet Marketing, used to increase website quality, web traffic,search engine visibility, online reputation,keyword ranking and your your website awareness worldwide through search engines.
     
  13. Stevendavis

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    If you’ve read my other posts here on Search Engine Land, you’ll already know that I’m clear about the importance of SEO for marketing any business. SEO is the master when it comes to pulling in prospects, and can help boost conversions too.

    But I also believe that SEO is not the only game in town! SEO alone cannot help you reach your highest marketing potential. Social media, branding and other marketing strategies segue into and complement SEO, the combination strengthening and reinforcing each element to grow your business exponentially… faster.

    As a manager or CEO then, your challenge isn’t about picking one over another, but how best to intelligently integrate SEO into your marketing mix to reap rich rewards.

    And that’s why this isn’t a ‘battle between marketers’, with specialists in each branch trying to out-sell the other to their clients, but rather an opportunity for collaboration and partnership in leading a business manager or CEO towards the right mix of marketing services – including SEO – that will bring the highest cumulative benefit.

    Instead of always “giving customers what they want”, it’s time to face the fact that, often, clients do not know how to select from the diverse options at their disposal.

    As professionals, marketers and SEO consultants must not be dismissive or misleading about other specialties than their own, but instead help clients build the right foundation, mix and plan, and then guide them to effectively implement and manage the most cost effective, high-return strategies and tactics that are aligned with their overall business goals.

    A part of the responsibility professional marketers share is to steer clients away from danger, or stop them from embracing populist tactics that will actually turn out to be a quagmire in which their business gets stuck, or quicksand into which it gradually sinks without a trace. In my opinion, ‘not telling the full truth’ is just the same as ‘lying’. This approach may not work for every company. Some might even frown at your desire to step outside your scope and field of expertise.

    But for small and medium businesses and start ups, by adopting such an advisory/consultative role and offering professional advice, reaching out a helping hand to offer “business development” advice, and showing rock-solid proof to back up your offerings, prices and advice, you can go a long way in building trust. At that point, clients will be willing to follow you, even when you suggest an approach that points in another direction than what they believed would be the right choice.
     
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  14. jaysh4922

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    SEO is very important while you are going for internet marketing because SEO opens the door of web world for your website by exploring the web world for your website. SEO is a process of optimizing a website according to the search engine guidelines to get higher ranking in those search engines.
     
  15. missfiga

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    SEO is best way increase the Backlinks of website. do the seo Off page activity Article submission, Blog submission, classified submission, Bookmarking submission, Directory submission, Yahoo answering, PPT Sharing, Images sharing, Video submission etc. always update the Fresh and unique content, High pr link building.
     
  16. Joseph.Shivell

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    I find that for the most part, listing a group of tasks, in either a paragraph or list format, is not very helpful. Adding more information to explain how each method is supposed to help would be more helpful. In this case, however, most of the information is outdated. With the exception of Bookmarking submission, most of the "submission" types of increasing backlinks are no longer recommended - and even bookmarking has to be done on high-quality websites, and not overused. Most of the methods above are just "gaming the system", and Google and the other search engines are getting too smart for that. I also wouldn't "always update the Fresh and unique content", because making too many changes to your website could do more harm than good.
     
  17. swlocums

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    Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as natural, organic, or earned results. In general, the earlier, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
     
  18. johnniewalk

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    SEO is one of the steps in online marketing to rank the keywords in the search engine you should create link as well as you should put an effort by checking google algorithms and there terms and conditions
     
  19. Joseph.Shivell

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    This thread is now closed. If you have something new to add, PM me and I'll reopen it.
     
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