I own a small restaurant in Toronto. My friend suggested me to hire a mailing service for direct marketing. I contacted them and I’m planning to use flyers and postal mails as of now since my target is local customers. I would like to know whether investing money in direct marketing is worth or not. So far the only marketing technique used for my restaurant is word of mouth. I’m planning to send out offer coupons and menu by personal mails. I hope that it will bring more customers to my restaurant.