As of my discussions for website is down is search here http://www.businessadviceforum.com/showthread.php/33463-website-is-down-in-search And the other one for link cloaking http://www.businessadviceforum.com/showthread.php/33571-What-is-Link-Cloacking Still i am investigating more to check the reasons why my site is down in search. I have resolved cloaking with php header(Location:url) There are almost 200 pages which are down in search. Now there are two ways to me Apply for reconsideration or the other one is just create new url for all stores with canonical meta tags and apply the redirection of stores to the new url. Which one is better, i donot want short term solution but for long term. And if i apply for reconsideration, normally how much time required for google to release pages and they start coming in search.