Ranking a Local Real Estate Website

Discussion in 'Search Engine Optimization' started by James12smith, Feb 6, 2014.

  1. James12smith

    James12smith
    uix_expand uix_collapse
    Member

    Joined:
    Jul 2, 2013
    Messages:
    257
    Likes Received:
    2
    Hello there, I am working with a real estate, what type of links are important in what it comes to rank real estate local websites? Where shall the websites be listed? Google Maps any others?
     
  2. Joseph.Shivell

    Joseph.Shivell
    uix_expand uix_collapse
    Community Leader
    Community Leader

    Joined:
    Oct 8, 2009
    Messages:
    2,263
    Likes Received:
    697
    As far as links are concerned, real estate websites are no different than any other commercial website. It doesn't matter if you are selling real estate, books, lawnmowers, plumbing services, or any other product or service. Links should come from a variety of sites, and should be mostly "contextual", meaning in the content. Of course, you will have some directory listings, but don't overdo it.
    Speaking of directory listings, with the increased use of smartphones and tablets, quite a few potential customers can have apps installed on their devices from directories like Yelp or Citysearch, so you'll want to get them an optimized profile on some of the most popular directories, in addition to Google Maps.
     
  3. matthewgayle

    matthewgayle
    uix_expand uix_collapse
    Member

    Joined:
    Feb 14, 2014
    Messages:
    91
    Likes Received:
    1
    Joeroxx, you are right. Real estate websites are no different than any other commercial website. Links should come from a variety of sites, and it should be in the content but don't overdo it.
     
  4. carldweb

    carldweb
    uix_expand uix_collapse
    Member

    Joined:
    Jul 1, 2014
    Messages:
    36
    Likes Received:
    3
    It is not simple to rank for real estate keywords. But still you can use general techniques like Category related directory listings, Business Listing, Forums, Blog posting & Article submission. Most peoples are using blog posting & Directory listing technique for ranking. all the best.
     
  5. lessbrokerage

    lessbrokerage
    uix_expand uix_collapse
    New Member

    Joined:
    Dec 31, 2013
    Messages:
    23
    Likes Received:
    2
    Quality Content help your website get rank in first page of search engines. So, optimize Quality content in the website and do white hat SEO. if you need instant result just do SEM and SMM...
     
  6. alexfernandes

    alexfernandes
    uix_expand uix_collapse
    Member

    Joined:
    Jul 3, 2014
    Messages:
    74
    Likes Received:
    4
    What about Video marketing? For real estate niche, promoting videos can work wonders for your business. You need to just upload your videos on YouTube and share it on Social Media. In order to drive potential customers to your website, you can opt for PPC too.
     
  7. tanishajain

    tanishajain
    uix_expand uix_collapse
    New Member

    Joined:
    Dec 6, 2014
    Messages:
    15
    Likes Received:
    2
    Dear James,

    As you would be aware of nowadays trends & competition. You need plan & execute some great tactics very well for ranking of your real estate website like below;

    1. Article submission in niche directories and share their approved links into top social networking websites.
    2. Regular blog posting related to your theme, as search engines want maximum content to justify your website flow.
    3. Do post classifieds only if your website is selling 1BHK to 5BHK flats, apartments, villas or etc. If your website is providing only information of flats, apartments & villas then this activity can be skip.
    4. Niche map citation.
    5. and many more ...
     
  8. kwik003

    kwik003
    uix_expand uix_collapse
    New Member

    Joined:
    Sep 11, 2014
    Messages:
    1
    Likes Received:
    0
    The most important for ranking of real estate website is local business listing. The local business website easily rank website keyword.
     
  9. Melissa Feeney

    Melissa Feeney
    uix_expand uix_collapse
    Member

    Joined:
    Oct 8, 2014
    Messages:
    67
    Likes Received:
    2
    You need to list your real estate website in the top property listing sites and then follow On-Page and Off-Page techniques as you do for other websites. Some of the effective Off-Page techniques are Social Bookmarking, Forum Posting, PDF submissions, etc.
     
  10. Patson

    Patson
    uix_expand uix_collapse
    Member

    Joined:
    Nov 19, 2014
    Messages:
    87
    Likes Received:
    6
    Real estate website is not different as compared to other sites, for every site you need to generate backlinks from the relevant sites. Like your site is about real estate and if you are getting backlinks from the real estate is will be the plus point for your site and for that you have to follow on page as well off page techniques for your website. Off page techniques are article submission, forum submission, blog comment, social bookmarking sites, directory submission, question and answer, classified ads, image submission.
     
  11. MarleeNieves

    MarleeNieves
    uix_expand uix_collapse
    New Member

    Joined:
    Oct 1, 2014
    Messages:
    12
    Likes Received:
    1
    Try to list your website at maximum places, whereas Google maps is the best place to list your site. You can consider forums, blogs, social media posts etc to improve the ranking to your website.
     
  12. boysingh

    boysingh
    uix_expand uix_collapse
    Member

    Joined:
    Feb 12, 2014
    Messages:
    301
    Likes Received:
    20
    You may want to add up your location on Google Maps, if your business is a verified Place on Google, that would be a plus for your online presence.
     
  13. Christina Maria

    Christina Maria
    uix_expand uix_collapse
    Member

    Joined:
    Oct 11, 2013
    Messages:
    31
    Likes Received:
    0
    Real estate SEO tips

    1. Design your real estate website with unique content
    2: Use keywords on your real estate website that target your audience
    3: Build links to your real estate website
    4: Promote your real estate website with social media
     
  14. john14

    john14
    uix_expand uix_collapse
    Member

    Joined:
    Jan 18, 2015
    Messages:
    40
    Likes Received:
    1
    You can use the places name in the categories, urls and also in content and all meta tags. Get listed in local directories and also use a consistent NAP throughout the directories. Get links from local sites and use actively participate in social media
     
  15. melisalissa05

    melisalissa05
    uix_expand uix_collapse
    Member

    Joined:
    Jan 20, 2015
    Messages:
    31
    Likes Received:
    1
    Google’s Matt Cutts made it clear long back: to rank better locally, small businesses should make a webpage for each location they’re targeting.

    Following Matt Cutts’s advice doesn’t mean you have to buy a standalone domain name for each branch, office or store’s location. Doing so would only make things confusing and unmanageable.
     
  16. Ronei Daselva

    Ronei Daselva
    uix_expand uix_collapse
    Member

    Joined:
    Jul 27, 2012
    Messages:
    106
    Likes Received:
    4
    To get real estate website ranking in Google maps , first you need to resister your website address with Google and need to verify it. Then organic strength and local citation will help you to get position with in top 7 Map results on first page.

    I have already got one of my client website in Google map results i.e rmprop.com for the keyword residential property management dc. I know real estate niche is difficult to rank but you need to make it strong organically first.
     
  17. johnbally

    johnbally
    uix_expand uix_collapse
    New Member

    Joined:
    Feb 14, 2015
    Messages:
    2
    Likes Received:
    0
    You just need to focus on local industry specific real estate links. Search real estate related links and post your website there. It'll be more helpful for your website.
     
  18. Kevin Peter

    Kevin Peter
    uix_expand uix_collapse
    Banned

    Joined:
    Feb 18, 2015
    Messages:
    170
    Likes Received:
    8
    Consider a few factors, make the site responsive (as google now considers it as a ranking signal), local keyword research, long tail keywords especially. Have your bio on real estate directories and websites, but majorly use social media to reach out to the target audience. Take up writing as a task and ensure you have the presence felt on all top blogs on real estate in your area.

    Having informative stuff on the website always help your rankings. Let pictures do the talking. Utilize Vine social platform to have a video of 6 seconds on the new project that your looking to market for.
     
  19. atlantisrocks

    atlantisrocks
    uix_expand uix_collapse
    Member

    Joined:
    Jan 4, 2015
    Messages:
    84
    Likes Received:
    24
    Ranking a local RE site is difficult when you are going up against the "Big Boys" of real estate.

    Searching for real estate in a local city (Royal Oak real estate) I found the following sites at the top of the search results:

    realtor.com
    zillow.com
    trulia.com
    homes.com
    century21.com
    movoto.com
    coldwellbanker.com
    homefinder.com

    Only after these did a local independent RE site appear.

    My guess is that you will need to add a term to the search phrase to beat these big boys.

    This means that your pages should focus on more narrow search terms like "4 br home in royal oak".

    In your listings make sure the characteristics of the house are stated in the form that a person might use in looking for such a house in your area.
     
    #19 atlantisrocks, Feb 22, 2015
    Last edited by a moderator: Feb 23, 2015
  20. Aisha Chowdhury

    Aisha Chowdhury
    uix_expand uix_collapse
    New Member

    Joined:
    Jul 13, 2015
    Messages:
    5
    Likes Received:
    1
    Real estate sites need proper SEO same as other sites. Today Google is more interested in good and quality content. So provide new and quality content regards with your any new, upcoming or going on project and submit your site in real estate category.
     

Share This Page