Rank Higher In The Search Engines

Discussion in 'Search Engine Optimization' started by Jerlene, Jul 15, 2011.

  1. Jerlene

    Jerlene
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    I see a lot of people asking how they can rank higher in search engines, especially Google, so I'm here to offer some advice. I'll be updating this thread regular with other ways to improve your SERPs.

    For starters, add more content! People seem to think that adding new pages to your website will hurt you in the search engines when in fact it has the opposite effect.

    Adding new pages (with quality, unique content!) will attract Google's spiders to your website. Google loves fresh content and so does the other search engines.

    Will it hurt your current search engine rankings? It won't if you keep your website nofollow to keep from the pages sucking out the "juice" from each other.
     
  2. PaulPinnacle

    PaulPinnacle
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    Ohhh dear. I'm not even sure where to start there.

    Adding nofollow to internal links on your site that you do want to rank is a terrible tactic. Please don't. If it's a shopping cart or login page fire ahead, adding nofollow and noindex will prevent irrelevant pages from being indexed and showing in SERPs, but for general pages it's terrible advice.

    Adding nofollow doesn't "keep juice" on the current page, it stops it from flowing to the linked page. Adding links to a page doesn't "remove juice" from a page, all links do is change how the authority (or 'juice') flows from one page to another.

    There are many occasions where the use of nofollow is great, if you're seeking to avoid blog comment spam and avoid linking out to potentially questionable sites, but to suggest it should be implemented site wide to avoid pages sucking juice... I'm lost for words.
     
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  3. Jerlene

    Jerlene
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    Well that is why you should put your raw keywords at the bottom of your website without using the no follow attribute and link them directly to the categories they relate to. You could also use a network of links on pages that link to other pages that are driven by that keyword in anchor text, and there are many more other options out there. Proper use of the no follow attribute is one of many techniques that can be used on page and is also one of the most powerful.
     
  4. PaulPinnacle

    PaulPinnacle
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    It was powerful and was misused by so many webmasters (or questionable SEOs) for unintended PageRank sculpting that the search engines changed how it was implemented. Slapping nofollow on internal links evaporates the juice that would have flowed to that page. It hurts that specific page and also the site as a whole.

    To suggest that sticking keyword heavy links in the footer of a page, where they will be devalued due to the less prominent location, is a 'solution' to this is again incorrect and terrible advice. Focus on a better user experience. Get the prominent pages that you want to rank well linked to from prominent locations on the high performing pages (early in the page, in relevant and targeted copy). This is where users will be most likely to click and thus where search engines will deem them as being the most valuable. Looking for 'tricks' like stuffing footers with links isn't a strategy, it's a recipe for disaster.
     
  5. airun0623

    airun0623
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    Since google's new algorithm, the previous optimization methods do not work good.
     
  6. sigma

    sigma
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    google's new algorithm? can you provide more details?
     
  7. GekiDan

    GekiDan
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    And to back up what sigma had said, what optimization methods don't work?
     
  8. PaulPinnacle

    PaulPinnacle
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    They mean Google's change in stance on how 'nofollow' is implemented on links. It used to be a valid PageRank sculpting strategy, but due to the frequent (and unintended) manipulation they found occurring, they changed how it is handled. A quick search for "nofollow pagerank evaporation" should throw up some relevant results.

    Slapping nofollow on links in an attempt to control the flow of authority around a site. PageRank sculpting can still be done, but not it shouldn't be via the implementation of nofollow'd links and should instead focus on the prioritisation of important information for both users and search engines.
     
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  9. GekiDan

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    I searched using the terms you said and read a couple of posts.
    So, that means that the PageRank juice just evaporates instead of retaining on the site? Is my understanding correct?
     
  10. PaulPinnacle

    PaulPinnacle
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    It means that the PageRank or 'juice' won't flow to the link when it's nofollowed. It means that it won't receive as much benefit as it would from a followed link, nor will it give a large benefit to the other followed links on the page (this is where the change occurred, originally by nofollowing the links it would benefit the followed links which would receive a larger portion of the PR as a result).

    In the old days, if you had 10 outbound links (OBLs) on a page and nofollowed 9 of them, it was the equivalent of having 1 OBL and all of the authority flowed to that individual link (hence the term 'link sculpting'). Now, the single followed link will still only receive its share of the authority (e.g. 1/10th ish, but with other weightings in terms of the position and prominence of a link on the page), with the rest of the authority evaporating rather than being filtered into the followed OBL. When the links in question are internal links, this has obvious implications for the flow of authority around a site.

    A couple of videos that might help...

    [video=youtube;4SAPUx4Beh8]http://www.youtube.com/watch?v=4SAPUx4Beh8&feature=related[/video]

    [video=youtube;R4IE4WLPLZQ]http://www.youtube.com/watch?v=R4IE4WLPLZQ&feature=related[/video]

    [video=youtube;unEML5n5vTo]http://www.youtube.com/watch?v=unEML5n5vTo&feature=related[/video]
     
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