Questions to be asked to SEO Agency before hiring.

Discussion in 'Articles & Tutorials' started by borgninestallone, Aug 28, 2012.

  1. borgninestallone

    borgninestallone
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    You need to be very much clear in hiring a SEO company or SEO Agency. Here are few questions to ask them before we assign the projects.

    1 – How long have you been in business?
    2 – How does your company stay up-to-date on industry changes?
    3 – Do you engage in any grey- or black-hat practices?
    4 – How do you approach keyword research?
    5 – How do you qualify traffic in your campaigns?
    6 – How will the success of your campaign be measured?
    7 – What types of reporting will you provide?
    8 – How available are you for client communication?
    9 – Do you have any long-term clients who are satisfied with your work?
    10 – Can you provide contact information for references at these companies?
    11 – Do you limit the number of clients you take on at once?
    12 – Who will be doing the work on my campaign?

    Thank you.
     
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  2. diggersjohn33

    diggersjohn33
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    All very valid and worthy questions.

    Don't expect too many to adhere to point 10 ;)
     
  3. Business Attorney

    Business Attorney
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    Nice checklist. It is always useful to have your questions prepared ahead of time.
     
  4. Joseph.Shivell

    Joseph.Shivell
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    1 – How long have you been in business?
    The length of time a company has been in business my or may not be a criteria, depending on what they have done in that time. For example, if a company has continuously achieved high rankings for their clients over a period of five years, and still has some of their original clients, they will do a better job than a company that has been in business for ten years, gets their clients ranked #1 for a few useless phrases, and loses them after a few months. Also, the company that has been in business for five years was not five years old the day they opened their doors, but they have employees who know what they are doing, and keep up with the changes being made all the time.
    2 – How does your company stay up-to-date on industry changes?
    How may not be as important as whether or not they do stay up-to-date.
    3 – Do you engage in any grey- or black-hat practices?
    Do you really think they would tell you if they did?. You should, however, ask questions about their methods, so you can tell whether or not they use questionable tactics.
    4 – How do you approach keyword research?
    Good question. To put it another way, "How do you determine what keywords to pursue?" or "How are the keywords chosen?".
    5 – How do you qualify traffic in your campaigns?
    This one may not get a direct answer, as the exact method may be proprietary information, and they don't want competitors to find out. You do, however, want traffic that
    converts well, rather than simply high traffic.
    6 – How will the success of your campaign be measured?
    To get a good answer for this one, you have to remember what the purpose of marketing is. The SEO agency's job is to get your website highly ranked for phrases that will bring
    you potential customers or clients interested in your product or service. Whether they actually buy is up to you - or them.
    7 – What types of reporting will you provide?
    I would also add "How often are your reports generated?".
    8 – How available are you for client communication?
    Another question I agree with. You should be assigned an account manager, who will be available for any concerns or questions, at a minimum, during business hours.
    9 – Do you have any long-term clients who are satisfied with your work?
    Another good question. It does no good to brag about getting clients highly ranked if you cannot keep them there.
    10 – Can you provide contact information for references at these companies?.
    Like diggersjohn33, I wonder if there are many that do this, and even those who do will not give out references to anyone who asks. Their clients are
    very valuable to the agency, and unless a prospect has expressed a definite interest in buying their services, it is doubtful that the agency will give them
    any references.
    11 – Do you limit the number of clients you take on at once?
    This question would only be asked if the "agency" is a one-man operation, or is very small. In that case, you want to make sure they can give you the level
    of service needed to get the job done in a reasonable period of time.
    12 – Who will be doing the work on my campaign?
    This one probably will not get a direct answer unless, as in question 11, the agency is very small. In other cases, they might give you the department head's
    name, but will not know specifically who is assigned to your campaign until you actually become a client. Your account manager would be assigned then as
    well.
     
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  5. UTMediaGroup

    UTMediaGroup
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    These are all great questions. The more you ask the better off you will be. You need to do your research before you do decide to hire them.
     

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