I go shopping at least twice a week and sometimes I come across some merchandise that doesn't even have a price tag on it. Unless I'm totally interested in this product, I wouldn't even bother asking the sales staff about the price and just move to another shop. When also looking for a place to rent, I also normally skip those without a price mentioned in their ads. In these situations, I just ignore the product because I would be assuming that their product is probably priced more than I would want to spend. This is not exclusive to brick-and-mortar businesses but also to online businesses. If you don't put a price on your product or services, you'll be in a lose-lose situation because you'll missing out on a lot of purchases. So next time you set up a shop or online store, don't forget that little but very important matter - the Price Tag!