I have client who operates a small online bakery over the last 2 years, and was selected to participate in a very popular cable reality tv show. They are shifting their grand opening of their first store to coordinate with the airing of the show. The issue is they cannot publicize they were on the show until it's airing date. So this is a couple months ahead. How can I suck in media attention about a new bakery opening in town, while being discrete but using the reality show appearance in their favor. This is just an advanced announcement. The week before the opening we will announce their tv appearance, and I'm sure the media will speak for itself when that arrives. Thanks!