So the first thing to do is create a profile on LinkedIn then set up a Products/Services tab. This will allow you to showcase your offerings. Now encourage your employees, customers, friends, family, etc. to recommend your offerings. They can do this once you set up your Products/Services tab. Once you set your profile and tab up and got some people to recommend your products/services, review your page's analytics and alter your page by the demographics shown. In a GOOD way, LinkedIn is similar to Facebook. They offer a status feature. Occasionally update your status. You don't want to be a ghost to the people that follow your company page. This also shows them that you are open and available for support, questions, etc. Encourage users who visit your site to share your content on LinkedIn by adding a LinkedIn share button within your content. Most platforms offer this in plugin form(WordPress for example). While you're adding stuff to your website, don't forget to add a LinkedIn Follow Company button to your site. The more followers you have, the more sales you make and recurring visitors you have. Promote your LinkedIn page on social networking sites such as Twitter and Facebook. While you're in the promoting mood, promote your LinkedIn page via email. Time consuming yet effective. Now encourage your employees, customers, friends, family, etc. to follow you on LinkedIn. If they had no problem recommending your products and services, they'll have no problem following you. Set up groups and promote them. Join groups. Create polls within groups. Companies can't join groups so make sure you do this through your personal LinkedIn account. Interacting within groups will further increase the reach of your company. Crowd source the LinkedIn community for valuable insights and opinions by posting questions. In addition to asking questions, employees and advocates should answer questions as well. This will establish the individual as a thought leader and bring other LinkedIn users to your company page should a user click on the employee answering the question. Good luck!