In this post, I've touched a bit on Product Sourcing and that if your product both fulfills both the Need and Desire of customers, then it will be a success. Product Sourcing basically means "Finding Products to sell through your business". Whenever someone starts a business, the first question that will be in their minds will be.. "What do I sell in ebay?", "What website should I create?" or basically, "What product/s sells?". The basic premise to good Product Sourcing is "Live in the world in which your buyers live". Let's take a very extreme example to illustrate this. Let's say that you live in Tibet and you want to target New York as your market. You can immediately see in this example that one who has lived in Tibet his whole life will not be in a good position to know what New Yorkers want. Also, even if you're a New Yorker and you just sat there in silence concentrating on what to sell, you might still come up empty. So in order to get ideas on what to sell, you must go out there where the buyers are. Here are some suggestions. 1) Go shopping - Everyone is out shopping so you should also go shopping but keep your eyes and ears open. You must notice what other people are buying. If you happen to overhear several people looking for a specific item and having a hard time getting it, then there you have it... you already got your idea! 2) Go to parties or social events - We usually get lots of invitations to weddings or birthdays but sometimes we're just too lazy to go. It is in these social events and occassions that we can actually get to meet a lot of people. When you get to talking, friends and new acquaintances will normally tell of their experiences and the things they like. 3) Read consumer magazines, newspapers and advertisements - You'll often get new product ideas, new niches, and clues as to what's hot in these publications. 4) ebay - If you're planning to sell on ebay, what better way to know what people are buying than going through the different categories in ebay.