PR companies - how to select one for your business?

Discussion in 'Internet Marketing' started by scarycaravan medi, Mar 10, 2010.

  1. scarycaravan medi

    scarycaravan medi
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    Hi everyone,

    Are there any good PR companies that anyone could suggest. I am looking out for one that I could use to help promote my new idea that will be launched in October.

    All the best

    Jason
     
  2. Fergal

    Fergal
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    Welcome to Business Advice Forum Jason. What PR services are you looking for? Do you want PR or in a particular country?

    Writing a brief spec of your PR requirements will give you a better chance of finding the right company and a better chance of them doing a good job, once you actually hire them.
     
  3. scarycaravan medi

    scarycaravan medi
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    Hi, Sorry for being so vague.

    What I am looking for is a company that can basically promote my new project; to be launched Halloween 2010. The project is an animation series that would be running along side my mobile comic. I would like to create awerness via specialist magazines (lifestyle and media), tv, radio, and press. I would like to create awarness globaly but obviously this depends on budget and the PR company. I am unable to go into too much detail due to the sensitivity of the project being cutting edge and fresh.

    If you want to know more info relating to my project feel free to PM me.

    I hope this is more clear?

    Jason
     
  4. OneLife

    OneLife
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    PR

    Hi Jason

    Maltin Pr is a good company if you are in the lifestyle space. Tim Maltin used to be the CEO of an old established couture company and knows the business. He is a nice chap too.
     
  5. Fergal

    Fergal
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    Jason, it might help to consider some of the following when deciding on a PR firm to meet your requirements;

    Before you approach any PR firms write down;
    • What is your overall objective, e.g. x number of downloads or sales
    • What you require the PR firm to do, e.g. launch your new product
    • Any media preferences you have, e.g. TV, radio, Internet
    • Who you want the PR firm to communicate your message to / target market
    • How much you plan on spending on your PR campaign.

    When approaching PR firms ask them some of the following questions;
    • Who have they worked with in the past
    • Who are their current clients
    • How long have they been in business
    • Do they specialise in any particular industries or sectors
    • What do they think will be the greatest challenges for your project
    • What do they think is the greatest strength of your project
    • Would they be prepared to agree not to work on projects competing with yours
    • who will actually be working on your project - this may not be the same person or people who are selling the PR firm's services
    • Why are they interested in taking on your project
    • Why they believe they are the best firm to work on your project?

    When selecting a PR firm;
    • Meet with a few firms
    • Take a view as to which ones share your vision
    • Which ones do you feel would be the easiest to work with
    • Ask them for a written proposal, that includes full costs, time lines, measurable objectives, service levels (commitments from them as to what they will deliver)
    • Check their references - phone or meet with some of their previous clients
    • The PR firm will be representing you, so ensure that they understand your background, history, vision and project details
    • Check that the PR firm understands your marketplace, do they know who your competitors are and what they are up to?

    Hope these tips help, good luck with it.
     
  6. scarycaravan medi

    scarycaravan medi
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    Hi Fergal and Onelifel,

    Thanks for the reply. I appreciate it.

    All the best

    Jason
     
  7. Fergal

    Fergal
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  8. seanstevens

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    Hi Jason;

    A couple of PR companies that have good reputations in the small business field in the UK:

    The Olden Group: www.theoldengroup.com
    Caroline Bramwell

    Avid PR: www.avidpr.co.uk
    Mira Taylor
     
  9. Kay

    Kay
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    I write book reviews and amongst others deal with FSB Associates. I find them a very positive bunch and extremely enthusiastic about their work. They deal in online book promotion mostly I believe but no harm in checking them out to see what other creative projects they cover. Hope that helps!
     

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