PPC ad would help to improve the keyword ranking on organic Search Result?

Discussion in 'Pay Per Click Advertising' started by kpkarthik, Aug 8, 2014.

Thread Status:
Not open for further replies.
  1. kpkarthik

    kpkarthik
    uix_expand uix_collapse
    Member

    Joined:
    Jun 1, 2013
    Messages:
    103
    Likes Received:
    0
    I heard about Making PPC ad for more keywords would help to increase the website traffic.But if our website getting more traffic means then automatically website's keyword ranking would get good improvement in Organic search result.
    My question is PPC ad would help to improve the keyword ranking on organic Search Result due to high traffic of PPC ad?
     
  2. webdesignphx

    webdesignphx
    uix_expand uix_collapse
    Member

    Joined:
    Aug 7, 2014
    Messages:
    66
    Likes Received:
    4
    PPC will increase traffic to your site but Google Analytics reads PPC clicks differently than organic traffic. So Google knows that your site is receiving its traffic from PPC. That being said, it will increase traffic which may help your SEO a little bit. But it will not improve your organic ranking.
    I typically create a PPC campaign after I have completed my On-Page SEO and developed a site just to get it some traffic. Once I work on all my Off-Page SEO techniques and my site is ranking well organically, I will stop PPC.
     
  3. alexfernandes

    alexfernandes
    uix_expand uix_collapse
    Member

    Joined:
    Jul 3, 2014
    Messages:
    74
    Likes Received:
    4
    Your keyword rankings will not improve by doing PPC. Your website Alexa rank will surely improve, if you receive huge traffic from PPC.
     
  4. samuel0785

    samuel0785
    uix_expand uix_collapse
    Member

    Joined:
    Sep 4, 2014
    Messages:
    52
    Likes Received:
    1
    No, PPC ad wouldn't help you to increase search engine rank. PPC and search engine ranking both works on different concepts. PPC is a paid marketing service by Google, and you can rank well by bidding higher from other. While organic ranking is depends on backlinks and website reputation.
     
  5. Joseph.Shivell

    Joseph.Shivell
    uix_expand uix_collapse
    Community Leader
    Community Leader

    Joined:
    Oct 8, 2009
    Messages:
    2,263
    Likes Received:
    697
    This thread has now been closed. If you have something new to add, PM me and I'll re-open it.
     
Thread Status:
Not open for further replies.

Share This Page