I've often been very impressed with how very small businesses can get excellent free press coverage in national newspapers, through the effective and clever use of PR. A recent Irish example of this came from Puddle Ducks. This small family business resells waterproof clothing. Their range is mostly for children but they also sell adult clothes. Their business is mostly web based. On Friday last they were featured prominently on the front page of the Irish Times, which is a major Irish national newspaper. Unfortunately we are having a very wet summer in Ireland and this very small business used this to their advantage. They created a press release accompanied by an excellent photo showing a small child playing in the rain, in Puddle Ducks clothing. You can view details of how this small company achieved this public relations success, without a direct financial cost here on the Puddle Ducks Blog. Have you ever considered clever angles to get free publicity for your small business?