If you are in the retail business, it is imperative for you to have a website. To make the most of your web presence, there are some basic things you need to do to make your website attract customers and generate traffic. Firstly, are you building a shopping cart? If yes, build a worthwhile shopping cart and avoid the following: Avoid the use of flash. Avoid adding sound or music. Don’t include cursive or script type of fonts. These three features must be avoided if you are looking to make your online store generate traffic and profits for you. Website visitors and customers need just to be able to read the content of your storefront, so you do not need pretty font which would likely make most people to click away from your website. Likewise, music or loud sound turns most web surfers off and you can think that people who browse storefronts while at work would surely not like your sound or music. Secondly, are you looking to maximize profits from your web store? Then, make your web store visible to search engines from every page. Your goal should be to increase sales and not to thwart sales. Use search engine optimization to build traffic for your online store through onsite and offsite SEO. If that sounds like it would take much of an effort, think of Magento shopping cart! Magento shopping cart is the first choice of successful online retail businesses because it is loaded with search engine optimization and other marketing facilities among other features. Magento Ajax cart is backed up with a set of rich features and functionalities that makes managing your catalog easy. The configuration of Magento cart enables customers and visitors to browse content of web stores with ease.