Organic result work,but PPC ad not that much work for my website.Why?

Discussion in 'Pay Per Click Advertising' started by kpkarthik, Sep 5, 2014.

  1. kpkarthik

    kpkarthik
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    I have the top place for my website on Search Engine Result Page and also Search Engine Marketing Page(PPC ad) on Google.But i have analyzed through Google Analytics that i am getting more traffic and business through my website from the organic search result instead of PPC advertisement.Why i am not get the that much traffic and leads from PPC ad similarly from Organic Search Result?
     
  2. Joseph.Shivell

    Joseph.Shivell
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    Organic search has always received more traffic than PPC, by a ratio as high as 5 to 1. Some companies will go after both organic and PPC traffic, to make sure they "cover all the bases". If you are making more money than you are spending on PPC, you can continue to do both if you wish, but the difference in traffic from organic search and PPC is normal, and nothing to worry about.
     

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