Online Video: ways to expand our company.

Discussion in 'Internet Marketing' started by onlinevideo, Jan 14, 2013.

  1. onlinevideo

    onlinevideo
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    Hi,

    We're a small production company looking to increase our reach.

    I wondered if anyone could recommend any online places to post our services? Like People Per Hour and such.

    We're based in East Anglia, UK.

    And any other tips to increase our foothold in the market and expand.

    Many thanks.
     
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  2. cesspadilla

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  3. daytrader

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    My friend who is into photography provide their services for weddings, parties and pre nuptials posts their videos in vimeo.com. I think the the video sharing site improves the quality. they show off these videos online to attract cutomers.
     
  4. AJKpeter

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    I believe you should use social media for promoting. you will get much profit from this
     
  5. Fergal

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    You could consider contacting wedding planners in your area, inform them of the services you offer and give them a commission for any of their clients that they get to use your services. Listing your business on the Yellow Pages for your area might also be helpful. You should also do some searches for wedding related sites focusing on your area and the UK in general and then look for opportunities to promote yourself on those sites.
     
  6. 2misi.com

    2misi.com
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    Hi, I would like to recommend an suitable article in order to answer your question.
    Please read this article:

    Four Ways to Expand Your Business

    Today's challenging economy presents some unique opportunities for business expansion for those who have a unique set of circumstances. Growing your business is a constant challenge.

    If you've been using the same business growth techniques for some time, here are a few fresh ideas, uniquely suited to current market conditions, which might stimulate some new thinking on how to expand your business.

    Organic Growth

    Organic growth is the most common form of small business expansion, and may be the way you've grown your business in the past.

    In today's economy where consumers are increasingly turning to value over business loyalty, successful organic growth requires introspection. Businesses must examine their relationship with key customers to pinpoint why those customers are, or are not, happy with service levels. Today's economy may change how consumers perceive your product or service, as their needs regarding price, service levels, and other business factors may be influenced by their economic situation. Transforming this analysis into actionable business improvement initiatives involves hard work and forward thinking business strategies. It's about keeping customers happy, investing in the business, and selling and marketing aggressively.

    Strengthening relationships with key customers and enhancing the value of your business's products or services is imperative if you want to grow organically.

    Location Expansion

    If your business has been based in a single location or region, now may be the time to set up shop in a second location or to expand your service area. This could involve opening a business in a nearby neighborhood or city, or making your services available to a broader geographic audience.

    Creating a second location is much less expensive than starting a business from scratch, yet it exposes you to many new customers. As such, it can be a way to transform your existing operations into a much more profitable business. Expansion often enables you to benefit from economies of scale that were previously unavailable, providing additional profit enhancement.

    Acquiring Competitors

    It is likely that some of your competitors are struggling in this down economy, to the point where they are ready to pursue an exit opportunity. Rather than have them sell to a new competitor, you may be better off acquiring them and folding their operations into yours.

    Since you know the ins and outs of your industry, and their business, you are less likely to overpay for it. You may also have good ideas on how to improve your competitor's operations, leveraging your expertise and experience. In addition, there may be economies of scale that can allow you to lower your raw materials costs or other business expenses.

    Expanding Into a Related Market

    Given everything that you've done right in your own business, it's very possible that you can apply those strengths to do well in a related field. When expanding into related markets, you can start the second business from scratch or acquire an existing business. Acquisitions tend to be faster, less expensive and less risky.

    Expanding in a related market with complementary products or services will increase your potential customer base, and can likewise revitalize your sales cycle. The larger, more diverse customer base will also put your business in a more desirable position when you're looking to sell.

    Getting Started With Business Expansion

    Imagination and planning are the keys to starting a business expansion initiative. Contemplate each of the expansion methods discussed above and think through whether they are appropriate for your business.

    Turn that contemplation into a list of possibilities. For example, which cities might you consider opening up in with another location? What competitors would you buy if you could get them for the right price? What related markets or complementary business lines might make sense for you to expand into?

    Once you've identified some possible ways to expand, do a little market research to learn more about the expansion opportunity. For example, in fleshing out geographic expansion, you might travel to the other city and ask potential customers whether they'd be interested in doing business with you if you opened up in their neighborhood. Or, scope out the market for additional competitors that could make your expansion more, or less profitable.

    In this market, it's important to keep your eyes and ears open for potential deals that may come down the road. The key is not to rest on your laurels. What you've accomplished to date may be impressive, but with a good expansion strategy in place, rest assured that the best is yet to come!

    The recommendations of reading, reference materials or links mentioned, are for general informational purposes only. The materials are intended as a public service and are not a substitute for obtaining professional advice from a qualified firm, person or corporation. Consult the appropriate professional advisor for complete and up-to-the-minute information. These materials do not constitute the rendering of any legal or professional services.
     
  7. onlinevideo

    onlinevideo
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    Thank you for your thoughts. We're all over social media. We've got a great reputation and backed up with both Bestofnorwich and LinkedIn recommendations. We get a lot of referrals for business and have made some great connections with agencies who pass us business.

    We're just not getting enough business.

    We're producing our own animation and applying for a loan to further get ourselves out there - just wondered if I am missing anything in terms of getting ourselves seen. Just registered for Creative Cow Services, so anything like that would be great.
     
  8. Fergal

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    What kind of video work do you actually do? What types of customers are you targeting?
     
  9. onlinevideo

    onlinevideo
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    Hi,

    I know this sounds very broad, but any business who has the forwarding thinking mentality to use video and the budget. 80% of businesses would greatly benefit. Ideally we are looking to build on our regular client list who spend money every month on estalbishing themselves as industry experts and build a subscriber base on YouTube.

    Here are some examples of our work:


    Christmas Video 2012 (film)
    [video=youtube;ID8K7-V1rv0]http://www.youtube.com/watch?v=ID8K7-V1rv0[/video]

    NFC technology (animation)
    http://youtu.be/w8P9sFMGd5Q

    Awards Event (animation)
    http://www.youtube.com/watch?v=YbVe1Lh5W-M

    Advert for wet system
    http://www.youtube.com/watch?v=Qe1Rxy75wgk

    Charity Animation/Film
    http://www.youtube.com/watch?v=LwSuhUhfSAc

    Alsace Rain Shadow Effect (animation)
    http://www.youtube.com/watch?v=X99jndfy5OA

    Fun twitter love campaign (film)
    http://youtu.be/lhD2X6pwU7g

    We've got plenty more.
     

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