Paid Search Paid search, also known as "sponsored results" or "search engine marketing," is when you create an ad, and then buy space at either the top of a search engine results page or along the right side for your ad to appear. Paid search can be an effective way to market your company because although it costs money, your results are directly measurable. You can assess the number of clicks you get through your paid search campaign, and measure how this affects your sales. Social Media Marketing Social media marketing is engaging your brand with online communities such as Facebook, Myspace and Twitter to increase brand exposure, and ultimately sales. With social media marketing, you can generate interest and awareness about your product or service on RSS feeds, blogs and social networks. Simply sign up for a variety of social media tools, and start talking to your network of friends and contacts about your business. An added benefit is that social media marketing can help you advertise your brand via "word of mouth," which is when your network spreads the word about your company. Affiliate Advertising Affiliate advertising is a promotional idea you can use to have others spread the word about your business in exchange for a commission on each sale they make. For example, if you sell a line of health e-books, you can sign up for an affiliate marketing partnership with Commission Junction or Clinkbank. Once you sign up for an account, describe the product you're selling and communicate your commission structure, others in the network can choose to sell your product for you. Blog Marketing If your company has a corporate website, you can build a blog at little-to-no cost. Blogs help you communicate with your customers on a continual basis, and can also serve as an advertising and marketing tool. Your blog should include useful content to keep readers coming back, but you can also communicate important brand updates, coupons and discounts related to your product or service. If your blog gets a significant amount of traffic, you can include ads on your site, which can generate additional revenue for your company.