Whenever you are starting a brand new website it is always important to look at the online advertising aspect of the process. It is just like anything where advertising and getting your name out there is key to success, if you fail to get recognized your website/forum will eventually fade away to be nothing. So here are some tricks that I do, and I hope you find them useful. When starting a website you always need money - it doesn't need to be a lot but you need some. The best idea is to go to websites that offer cheap and affordable advertising such as forumpromotion.net - from there you purchase the advertising for your website, know what you want to advertise, know what your audience is and make sure you purchase advertising and word your advertising directed at those souls. The next thing to do is place a number of basic advertising locations on your website and go to a number of different websites attempting to sell these advertisements, you are not going to be rich over night so asking for things like $100 per link etc. Just enough to get $20-$50 per month from selling all of your advertisements would be ideal. What this means is you can once again come to websites like businessadviceforum.com or forumpromotion.net and look at websites that have a decent member-base that are selling cheap and affordable advertising and go through the same trick again. What I do is spend about $20-$40 a month in advertising around the internet, it helps your stats, and then sell advertising on my website for about $60-$80 - this way I am making $40 per month, and the website is still being advertised. My site now gets close to 2 million hits a month and it's thanks to my formula. I hope you find this formula somewhat helpful.