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Discussion in 'Traditional Offline Marketing' started by GekiDan, Feb 13, 2013.
Have you ever tried promoting your websites on newspapers, or in radio and television?
Never yet. Must be expensive to promote in tv within seconds. :$$: I have however promoted a radio station in my site.
How's the response of the listeners?
Thanks. Got some free time and decided to drop by. I missed this forum so much.
Readers you mean. I just mention them in a blogpost when I visited the station. The radio station by the way is also a bar which this http://www.youtube.com/watch?v=GEEJAPT5AIA
Got some friends invited me since I live nearby. There are two radio staions nearby maybe I can talk to them if I have a chance. Maybe it will be more worth to advertise to radios if there will be an event sponsored by my site.
By listeners, I had assumed that you get listener feedbacks from the radio station.
I think out of all these newspaper is a best way to promote websites because it is first of all not that costly as compared to television secondly it reach is very good so you can get your website a good exposure with less expenditure.
It depends on your targeted audience. If they are active listeners/readers/watchers of newspapers/radio/tv and you have big marketing budget than why not? Any properly done marketing campaign is profitable
to share even a single add in tv is very expensive if some hit tv serial is on the tv then the add cost 1 to 2 Lakhs(in india) or even more for one minutes, and promotions on radio is little bit less expensive....
It is very expensive and you cannot be sure of the results, since people on TV, Radio and Newspaper are not right on computer so they may even forget your website. So unless you are really a big company with a lot of budget and a high frequency of running ads on these media, it won't be of much help. I think those medias are mostly to build a brand and awareness about the product.
I personally think this kind of Media Advertisement will be effective But expensive too. But you must have a quality and unique advertisement for your business to compete with similar business companies.
TV ad placement costs are astronomical. Unless you work for a huge brand then in my opinion it's not worth using what will most likely be the entire of your marketing budget on a small run of 30 second ads. Print ads are more effective, but you need to pick the publication which is most relevant to your audience, rather than the newspaper with the largest circulation and readership. It can be hard to measure the impact of this kind of ad - perhaps you could include a coupon or discount code that is unique to that specific ad. Then you will have a better idea of ROI and will know if it is worth repeating.
I never tried this method for promoting the websites with these methods like newspaper, radio, tv. These are the expensive methods as compared to the other methods.
It's really hard to promote web-site on tv or newspaper, as there is no way for potential customers to check your web-site right away. In this case, you can loose a lot of clients, because they will simply forget to visit your page
Because of the increased use of mobile devices, and many designers now providing responsive websites, potential clients or customers can now simply pull out their smartphone and visit the website right away. There are also QR code reading apps for smartphones, which many print ads have taken advantage of. The days of writing down a phone number or ripping an ad out of the newspaper and saving it for later are rapidly dwindling.
haven't tried it yet
I definitely agree. although newspaper, radio and tv are prominent mass media channels, most businesses are hesitant to use it because people can easily use mobile phones, tablets and computers to go to a website.
but if you want to know how to use TV, radio and newspaper to promote you website, check out this article that i've read http://www.marcommwise.com/article.phtml?id=207
I think, almost everyone in a business have started using those traditional forms of media in promoting. I presume that it will still work as long as you do have a quality way of using television, radio, magazines and newspapers in advertising your products and services. A unique method of promotion will be effective too.