New Store

Discussion in 'Starting a Business' started by srobison62, Feb 19, 2010.

  1. srobison62

    srobison62
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    Ok first a very brief history:
    When I graduated college I was offered a position as General Manager of a Truck Stop in eastern Louisiana, I worked at this position for a year and a half and everything was going well. Then last month I was offered a promotion to run a much larger store as General Manager closer to the Shreveport area. That is where I am currently.

    The company I work for is very old school in their way of business. They are a very successful and a great company to work for. However as I have recently graduated with a degree in marketing, and the only thing they consider marketing is a bill board ad, I am trying to come up with some great ideas and eventually shoot for a marketing position within the company. So my question is, In an age of technology, education, and social networking, how do you prove to an old school business, that even though they are successful, there is even more of a potential customer base through marketing.

    Thank you,
    Srobison
     
  2. Fergal

    Fergal
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    Srobison, the company's primary interest is most probably in making a profit. If you can present them with a marketing plan and convince them that it will result in increased profits for the business, they will most certainly be interested in your proposal.

    You could start off by presenting them with a test campaign, something small that won't cost a lot of money. Demonstrate how the campaign could increase awareness, sales and profits at a low cost to the company. If the test campaign works they will be more open to considering other marketing ideas from you.

    If the company are not prepared to make any expenditure in marketing you might look at opportunities for marketing the business for free. For example, you could start a FaceBook Fan Page for your business and then start posting at forums, where your target customers are members. You could add a link to the fan page from your forum signature. If you can demonstrate some successful results from a free campaign they should be more likely to take the next step.

    Does the business have a website?

    Do you feel that type of approach might work to convince them?
     
  3. wussa

    wussa
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    I agree with Fergal. Have your company looked into online ecommerce. There are millions of users aka potential clients online.
     
  4. srobison62

    srobison62
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    Thats the biggest problem we are pretty much limited to being brick and mortar. Because we are a truck stop. The only thing I was thinking was we could use them for discounts and promotions.
     
  5. Fergal

    Fergal
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    Srobison, what form of marketing do you feel would be most suited for this truck stop? Are you planning to promote them online, or by some other means?
     
  6. srobison62

    srobison62
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    Well I guess thats the problem. Not neccesarily a problem, but the reason Marketing Directors exist. What can we do to increase our sales? Sometimes an easy questiong more often than not a huge problem with an easy solution. Also that is my main focus for today, so I guess let me get back to you after a few hours of brain storming.
     
  7. Alexishost

    Alexishost
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    Well, branstrom 5 avenue to market a service or product will be adequate enough to make it successful enough.

    Implementation.
    the most important is implementation of your plan, not plan it self.

    Ideas to start
    open tweeter accoun.
    open facebook account
    open a website for information
    Create special program
    Create someting different that will be your strengt.

    Finish. see how it works.

    I pray you , having great day and prosper
     
    #7 Alexishost, Feb 23, 2010
    Last edited: Feb 23, 2010
  8. srobison62

    srobison62
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    Ok so here is what I came up with in my brainstorming. We have two direct competitors that sell esentially the exact same service but are heavier in differnt areas. Both are very successful large chain truck stops and we are an independantly owned state chaine with 6 locations. We are heavier focused on our casino but over the recent years we've got our convenience store to a higher level as well. our restaurant is one the bottom of the three, but it is not (in my opinion) lacking in quality. The food is much better than one of the truck stops (all they have is an Arbies) but what both make up for that we dont have is consistancy. We don't have much of a strong corporate backing for our restaurants, but we have a pretty good manager who keeps quality of food up he does this however operating at a loss. We currently have 40 video poker machines, the other two have 25 and 40 respectively, but we are the only ones with a full bar. Heres where the problem lies...Our greatest niche is one that operates against our original goals, to be a friendly family oriented "nice" place to stop in. I dont want to heavilt promote the bar and then turn this place into a club or a "Bar" bar. So what I am currently leaning towards as a marketing strategy is a casino focus with a subtle bar mention. Ideas are welcome!
     
  9. Sshadow

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    Nothing with either Casino or Bar in their names can be considered family oriented. I see your perspective on this but I am coming from the perspective of having 3 kids with another on the way :) The a fore mentioned topics just do not settle with parents to well. You can't have a bar(or casino albeit just slot machines) and expect it to be "family friendly" that's pretty much a given.
     
  10. srobison62

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    Yes I understand that, there in lies the problem. They try to run the main building (convenience store, Restaurant) as a family friendly place. But the highest gross profit comes from the casino. The restaurant and Convenience store are very family friendly ecspecially the restaurant (which doesnt even serve alcohol). And it is pointless for the casino to be advertised as family friendly since you have to be 21 to go in. What I am conveying is the fear that the entire building will be over run with a bar crowd. And that the only real niche we have is a Bar.
     
  11. Fergal

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    Have you written a basic business plan for your business srobison62? I feel that it could help you to clarify who your target market is and where you want to take the business. It really doesn't have to be that difficult to write a business plan and you should find the business plan templates in our Useful Business Resources / Links thread helpful.
     

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