new Marketing Director

Discussion in 'Internet Marketing' started by srobison62, Oct 15, 2010.

  1. srobison62

    srobison62
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    Hey guys I have ben on here a few times before about management questions however there have been some recent changes. I work for a company that owns and operates 6 truck stops along with some fuel trucks etc. we also have 4 independant video poker casinos. Our corporate structure is less than organized and it was a very fast developing on the fly type company. I currently am the General Manager of one of our truckstops and I have a degree in Marketing. Recently our marketing director was reassigned. Our owner doesnt believe we need a marketing director to replace him, but I have been actively pursuing the job. Our C.O.O. is on board and would like me to get the position, so he propositioned me today to start taking over the responsibilites of the previous M.D. while still maintaining my position as G.M. I of course am very excited about the opportunity to get into this position and it was something that I had hoped to obtain. However after graduating I went into management and I have not had much on hands experience with marketing, and my company is very inside the box when it comes to marketing. Bill boards radio a couple of newspaper ads and that about it. SO I was wondering if anyone had any ideas about things I could do to WOW them out of the gate and make them realize that as a full time marketing director I could make them more money. Just a little more background we have a convenience store, restaurant, and video poker casino with 40-50 machines at each location.
    Thanks in advance.
     
  2. Kay

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    You could show them how much they're missing out on by not being involved in social media and explain the advantages of advertising and promoting the company within these networks. If you signed up the company and gained followers on Twitter, created a Facebook fan page, joined LinkedIn, etc. I think that would impress them.

    Point out how a newspaper or radio ad is fleeting (today's paper is tomorrow's trash) whereas anything online stays there usually until you take it down. Cite stats on the growth of social media and the importance of getting involved or being left in the competition's dust.

    [YOUTUBE]lFZ0z5Fm-Ng[/YOUTUBE]


    Could you put together a simple video about their machines for example and upload it to YouTube? I think seeing would be believing. I'm assuming they already have a website.
     
  3. Fergal

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    That's a great opportunity srobison62, good luck with it. Trying to wow them has an element of risk, senior management may not want to completely change their current approach. It might be worth taking a long hard look at their current marketing strategy and tactics. Try to evaluate what is working well and can be improved upon and what could be eliminated because it is not bringing in results. If the current strategies are working and the business is growing, it might be better to make suggestions as to how things could be changed and improved, rather than suggesting a completely new way of doing things.

    I also agree with Kay, regarding social networking. Even if the business doesn't have a website you could set up a FaceBook fan page and a Twitter profile for them, it wouldn't have to cost you anything and it would give the business an online presence. This would serve as a regular reminder to your customers and help increase repeat business. You can get advice and help with doing all those things by posting your questions here on BAF.
     
  4. srobison62

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    I actually approached my coo about social networking, but his impression was, our customers don't care about facebook because they are just passing through or not a part of the right generation.
     
  5. Fergal

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    FaceBook is used by almost all generations of people, and older users are one of their fastest growing market segments. Perhaps, it doesn't work for every business type, but I wouldn't rule it out, solely because your customers are from an older age group.
     
  6. srobison62

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    Ok well my first steps are going to be setting up a company wide email address. You think its ok if I use gmail or will it look unproffessional? Then I am going to set up a linked in facebook and twitter page.
     
  7. Fergal

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    Gmail is widely used and is the most professional of the free email services. It's not as professional as using an email at your own company's domain name, but it is still highly regarded. Another option to consider would be to run your company email with Google Apps, thus giving you the benefit of Gmail and your own domain name. It's not free, but starting at $50 per year, it's not too expensive either.

    Good luck with setting up those social networking pages. Some of our members have a lot of experience with that, so please do post your questions if you would like any help with it.
     
  8. srobison62

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    Now that you mention it... Does anyone have any experience with linkedin.com? I was trying to set up a business profile, but everytime I type in the name and my email address it sends me back to the homepage and says I have encountered an unknown error. I have tried changing email address's and company name, so I just assumed it was a server error.
     
  9. Fergal

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  10. srobison62

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    Figured it out, Ironically it wont let you sign up using a gmail account.
     
  11. Fergal

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    That must be a new policy that they have introduced srobison62. I joined using my Gmail email address, without any problems.
     

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