New Algorithm update

Discussion in 'Internet Marketing' started by RevaxMedia, Jan 21, 2012.

  1. RevaxMedia

    RevaxMedia
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  2. JPM

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    Thanks for posting the link, this looks to be a really good idea IMO. I hate visiting sites to see the page full of ads'.

    Here's a little from the article...

    In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.

    As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.

    We understand that placing ads above-the-fold is quite common for many websites; these ads often perform well and help publishers monetize online content. This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.
     
  3. D Alishouse

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    Thanks for this link, it's always nice to know what's going on with Google. It's also nice to know that Google continues to work to ensure the highest quality experience for users so having the highest quality website (minus a bunch of ads with very little, impossible to find content) at their finger tips. Sometimes it's disheartening to see the types of sites that come up for your keywords BUT with this kind of attention to details hopefully sites that try to make the user experience a good experience will get rewarded more and more.
     
  4. stellaandreapark

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  5. asad

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    Yes. As the article indicates "Posted by Matt Cutts, Distinguished Engineer". And i think it is more shocking news for MFA's (Made for adsense) publishers.
     

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