Negative Social Media Experiences

Discussion in 'Social Media for Business' started by Fergal, Feb 19, 2012.

  1. Fergal

    Fergal
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    A Dublin theatre company recently announced a name change on FaceBook. To say that the announcement received a negative reaction on their FaceBook page, would be an understatement. The post on their wall has received almost 300 comments and you can get a flavour of them in this screenshot.

    I wonder what we can learn from their unfortunate experience?
     
  2. stellaandreapark

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    What is exactly is the problem about the name change?
     
  3. Fergal

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    The previous name of the theatre was "Grand Canal Theatre", which they are changing to "The Bord Gáis Energy Theatre". Bord Gáis is an Irish utility company who supply gas and who are sponsoring the theatre. It would appear that fans of the theatre are of the opinion that changing it's name in that way is much to commercial.
     
  4. JPM

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    Absolutely stupid. It's fairly obvious that it wouldn't be accepted by the general population.

    There are a million ways to get sponsorship for a theatre that don't have to include changing the name.

    Fergal - I've been out of Dublin for a few days, when did this happen?
     
  5. Shahrier

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    We can learn a lot from this. One thing that is important is to ask your clients and members about these major changes first before taking this kind of action. If you receive a negative reply, then the answer would be to not change. Obviously, this business did what they could for money and didn't think twice about asking their audience.
     
  6. Fergal

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    They announced it on FaceBook early Friday afternoon and it seems that the backlash was almost immediate.
     
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  7. Sahil

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    Just a question, the name change is just for Facebook page only or the theatre company has officially changed the name as well?
     
  8. ThirdSEO

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  9. Fergal

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    They are officially changing the name of the actual theatre, not their FaceBook page. They announced the name change on FaceBook and that's where they got the negative reaction.

    That's an interesting story, it's great to see that people power actually got Nestle to change their environmentally damaging activities. When I think of Nestle, I don't associate their brand with being sensitive to the environment or to their customers.
     
  10. ThirdSEO

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    Social media has changed the Internet for the better. The people are in control of the content now, whether big corporations like it or not. We have the final say in what goes viral and what companies go out of business as a result of misusing their social media "power."
     

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