Hello people, I got a forum - http://www.sitetalkzone.com I started it on 23rd September 2008, and it has got a good response till now. We are averaging 150 posts a day, with almost 1 day a week going past 350 posts a day. Registrations have also been good, but many of them are bots. Recently I put it on sale, and got a good bid as well, but the bidder is MIA lol. So, I thought of working on it and getting it to the next level. I've tried many promotion techniques - like posting on other forums, sponsoring blog contests, article marketing, buying ad spots. I'll be trying PPC shortly. I've a few general questions to ask. 1) What should I do to convert more? I mean I've got like 12,000+ uniques thus far this month. But only 200 odd people registered. 2) Anyone could explain how should I proceed with PPC promotion? I've not done that before.