We all know that if we own a business, we must always try to improve our knowledge on it. We must be knowledgeable in every aspect of our business in order to get the most of it. Yes, most of us knows this but knowing and doing are two different things. If you're the same as the rest of us, sometimes we just don't have time to read a book on that latest marketing and customer service techniques and attend productivity seminars and talks. So how do we do this? This is where multitasking comes in. Multitasking is doing two or more tasks at the same time. We can read books while on the train or bus but it's not advisable to do so. Reading in a moving vehicle will damage our eyesight. When driving your car, please don't even try reading a book while your on the road unless you have a death wish. In today's modern world, most books already come in mp3, cds, and audio-books. So while you're driving, travelling in a bus or train, or working out in the gym, you can listen to these educational materials and improve yourself.