Most Important Emails to Send Customers

Discussion in 'Growing and Managing a Business' started by bytrade001, Jun 24, 2011.

  1. bytrade001

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    Jan 6, 2011
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    The rules of email etiquette are not "rules" in the sense that I will come after you if you don't follow them. They are guidelines that help avoid mistakes (like offending someone when you don't mean to) and misunderstandings (like being offended when you're not meant to). These core rules of email etiquette help us communicate better via email.
    1. Order Confirmation
    With a high open rate, the order confirmation email presents the perfect chance to make your customer feel good about her purchase. This email tells customers their purchase was successful and marks the beginning of the anticipation stage where they eagerly await the arrival of their recent purchase(s). Beyond stating the exact product or service ordered and the price, this email can be used to confirm why the customer bought from you in the first place and even cross-sell your products.
    2. Welcome Email
    Where an order confirmation email’s main purpose is to verify the order and confirm its success, a welcome email should set expectations for future communications. If sent immediately after the purchase, a welcome email reaches a highly receptive audience excited about a recent purchase. It’s a great place to communicate additional information about your company and your products and set the stage for a successful long-term relationship.
    What should be included in a welcome email? It should restate the benefits of your email program. Here are some examples
    3. Newsletter
    Many people have a short memory span when it comes to purchases. A regular newsletter helps keep your business in front of people who’ve already taken the leap to purchase from you. It gives you a forum for establishing your expertise in your industry, providing tips on how to use current products or generating interest in new products. In short, it’s a way to increase engagement with your products and services and your more

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