Most Common SEO myths

Discussion in 'Search Engine Optimization' started by rudradhar, Jan 1, 2013.

  1. rudradhar

    rudradhar
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  2. Joseph.Shivell

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    I would have liked to see a condensed version of the blog entry, rather than just posting a link to the blog, and I hope you don't mind if I provide one:

    1. SEO is dead. Not even close. Because Google's algorithm is always changing, SEO must keep up with the changes, but it is by no means dead.

    2. SEO is spam. Even though techniques are sometimes used improperly, resulting in the term "spammy techniques", in most cases it is the manner in which the technique is used that is "spammy", not necessarily the technique itself.

    3. Anyone can do SEO. It might seem that way, but the truth is there are many factors that the average person does not know about. In order to do SEO effectively, the website owner must also keep up with the constant changes in SEO due to changes in Google's algorithms. Only a qualified SEO professional has the experience and time to do this properly.

    4. Buying Links or Social Signals Will Make My Site Rank Better. You could get a temporary boost from these, but it can swiftly disappear, and you could wind up being penalized. You're better off using legitimate techniques.

    5. The More Links I Have, The Better. Not anymore - now the quality of your links is a more important factor.

    6. Good Content Will Guarantee My Pages Rank Better. Good content is more valuable to the reader, but this one factor will not give you high ranking. There are several other factors to consider as well.

    7. Google Penalized My Site. Actual penalties from Google are not that common. More likely is that your efforts have been devalued by Google. (Note: Rudrahar did not mention this in his blog, but it could also be the natural movement of the rankings. Unless you actually are doing something wrong, you probably haven't been penalized, and your ranking will go back up)

    8.PageRank Is The Only Metric That Matters. There are hundreds of factor considered in your rankings. PageRank really doesn't matter that much anymore.

    9. Using Google Analytics Allows Google To Spy On Me. This has become another "conspiracy theory" because Google will not reveal all of the methods it uses to rank websites. However, just because a metric changes in Google Analytics, and your ranking changes at the same time, that doesn't mean Google is spying on you.

    10. SEO Is A "Paint By Numbers" Solution. Since there are many different kinds of websites, the SEO techniques will also be different. You also need to consider the optimization level of your particular site, and what your competitors may be doing.

    For more information on these myths, you can read rudrahar's blog by clicking here.

    See how that gives readers a "taste' of what they will see, and encourages them to visit the blog to read more?
     
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  3. cesspadilla

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    Great work Joeroxx!

    #1, I don't think it's dead but I firmly believe Google is trying to eliminate manipulations in rankings that's why most SEOs try to keep it clean as much as possible. Doing the right stuff in mind. SEO is not anywhere near dead because it is constantly evolving into something else. It's adapting to changes.

    Well for #3, anyone can do SEO if they put the heart into it. I don't think that only a SEO specialist can do those things. If you learn enough of the current stuff to keep you up to date, that's fine as long as you know the rules into doing SEO.
     
  4. eurekapsycrille

    eurekapsycrille
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    Another common SEO myth is the "Sandbox" :D
     
  5. Joseph.Shivell

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    Although it is true that someone with sufficient knowledge can do SEO for their own website, the time and work necessary to do it properly, and to keep up with the constant changes in the industry, make it difficult for the average business owner to dedicate enough time to it without their business possibly being neglected. An SEO professional has time, knowledge, and resources that the average business owner does not - after all, SEO is what they do for a living. So, even though the average business owner may be able to do their own SEO, a professional can do it quicker, more efficiently, and get better results than the business owner can. Consider the cost not only to hire a professional, but the cost to the business in lost productivity, and hiring a professional may be a better idea.

    I also thought of another myth: SEO is "Once and Done". There are many people out there selling the latest "secret" method to getting your site ranked on page one, but once you get there, then what? SEO is an ongoing process not only to get your website to page one, but to keep others from knocking you down once you get there.
     
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  6. Michail98

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    Great stuff......#3 I agree with you on this one. I think most think they know SEO BUT......many really screw this up and do more damage than good to their website.
     
  7. amitmax

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    I agree with tip #9.Its very much necessary to analyzed google analytic daily for your website and track all traffic sources.Also we should review GWT daily to check crawl errors and fix them if have any.
    Anyway,all these tips are necessary to use specially after Panda and penguin update in SEO work.
     
  8. Dorfy

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    Anyone who concentrates solely on Google is making a big mistake, it may be the biggest search engine, but it's not the only one, if you want to appeal to a global market, then you have to look at search engines on a global basis as well.

    As far as Google goes, the penguin and panda updates changed the way in which google ranks pages, it's no longer just a question of popularity, ( backlinks), it now includes reputation, this was done to lessen the effect link farms can and do have on PR, now the site linking to you has to have a good reputation, if you link to sites with low or poor reputation your rank will be affected.
     
  9. eXept

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    Read through most of the article. Its seemily similar to what i've been reading about in the last. Not much has changed. A lot of people think one way when its really the other.
     
  10. dlcnetwork

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    This was actually very helpful! Thanks!
     
  11. cesspadilla

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    I know what you are trying to say but the thing is SEO is really easy. If you noticed the rules quite a few of them really changed but the basics are still there. Google just became more stricter in those rules. Nowadays, they don't do much of the quantity link building stuff but a quality link building. It's more like branding your stuff and make it known which I think most of the business owners and other people can do in a lot of ways. If getting the most updated information, you just got to follow some industry leaders like Rand Fishkin, Wil Reynolds, Matt Cutts, and more. The only hard part in this is how you'll execute your plan.
     
  12. ridick

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    7 Common SEO Myths to Throw Out the Window Immediately

    To say "SEO has changed a lot” would be the understatement of the decade. Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals. Marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways, and swapped it for a long overdue focus on quality content.

    But does that mean an SEO’s job is just to pump out high-quality, keyword-optimized content? Far from it. In fact, SEO has changed so much in the past several years that many marketers aren’t sure what’s outdated, what’s important, what will actually move the needle, and what’s simply a wasted effort. This blog post, an excerpt from our new ebook, 17 SEO Myths You Should Leave Behind in 2013, will point out seven of the most common myths and assumptions about how SEO works, and debunk them for you so you’re not wasting a single moment on things that simply don’t matter for SEO moving forward. Ready to throw some of your false SEO beliefs out the window? Let’s get started.
    Myth #1: We Must Rank Number One

    Studies of clickthrough rates and user behavior have shown that searchers favor the top search results -- particularly the top three listings. However, it’s also been shown that on subsequent pages, being listed toward the top of the page shows similar click behavior.

    Now with search results also being appended with author profiles and rich snippets, clickthrough rates are proving to be higher on those listings even if they don't appear among the top results. The takeaway here is that relevant information and user-friendly listings are more valuable than just rank alone. So, no, you don't need to rank in first place anymore to see success.
    Myth #2: Keywords Need to Be an Exact Match

    Keywords do not need to be repeated verbatim throughout a piece of content. In titles in particular, it's far more important to use keywords in the way it makes most sense. Write a stellar headline (somewhere around 4-9 words) that focuses on clearly explaining what that particular piece of content is about. Nothing is more of a buzz kill than reading a headline
    that’s awkwardly framed around one keyword phrase or, worse, one that forcibly repeats a keyword phrase. Keep in mind that this rule applies to both headlines and content on the page, too.

    And in terms of the "ideal keyword density" for a given page, there is also no magic number. This myth is like a pesky little fly that keeps coming back no matter how many times you swat it. So for everyone who still clings to this one, there is no ideal number of times you should repeat a keyword on a given page. You should, however, make sure your keyword(s) are included in your page title. After all, how else will people know what your page is about? The keyword (or a variation of it) should also be included in a headline on the page, ideally also within the URL, and at least once within the content. Again, the goal is to make your content clear and to meet the expectations of the searcher; that’s why they clicked through to your page, so don’t assault them with over-optimized content.
    Myth #3: Social Media & SEO Aren't Related at All

    The intersection of SEO and social media is referred to as “social search.” And yes, social search is very much a real thing. An increasingly formal relationship between search and social has been evolving for years, and Google has been working hard to prove this with Google+ and Google Authorship. It’s a natural extension of what has always been true: Content that’s relevant and can be trusted as authoritative will continue to drive both your search and social media marketing.

    In social search, content that has a social connection to you in some way is prioritized, which could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren’t directly tied to you. The lesson, folks, is to make sure you have a social media strategy and think of it as part of your search engine optimization efforts -- the two should not be working as silos. If you're looking to learn more about social search, this blog post has a crystal clear explanation of how social media influences SEO.
    Myth #4: The H1 Is the Most Important On-Page Element

    Think of the content structure on your web page as an outline. It’s a tiered approach to presenting information to a user -- and to search engines. What title tag that headline/thesis is wrapped in has little to no influence on your overall SEO. In fact, that title tag (whether H1, H2, H3 …) is only used for styling purposes. The H1 (heading 1) tag is simply part of your CSS (cascading style sheet), which a designer puts together to reference what font styling and size will be applied to a particular piece of content.

    This used to be something that was more important. Now, however, search engines are much smarter than that, and unfortunately, people spammed this to death. So it really doesn't matter what header tag you use as long as you present your most important concepts up front, or closer to the top of the page. Remember, you are optimizing your page for users first and foremost, which means you should want to tell them ASAP what your page is about through a clear headline.
    Myth #5: Microsites and Other Domains I Own That Link or Redirect Back to My Site Will Help My SEO

    The chances of this doing much for you are slim to none. It’s like voting for yourself a thousand times in an election: It will still only count as one vote. Search engines are smart enough to know who a particular domain's registrant is, and they'll see that it’s the same person as your primary domain. And if you're reading this and thinking, "But what If i just change my registration information?" then you are clearly thinking like a spammer. Don’t be that person.

    Furthermore, there isn't much value in spreading your SEO thin, which is what you'll end up doing by setting up domain after domain ... after domain ... and optimizing each separately rather than putting all that love into your primary domain. Why not just add that content to your primary domain, or build a tool as an add-on to your website?
    Myth #6: More Links Is Better Than More Content

    This myth is one that often comes along with the question, “Which should I invest in -- link building or content creation?” Yes, inbound links are an important part of your website’s authority (even with the changing link landscape); however, if you have budget to invest in your website, I would say, “Hire someone to write for you” in a heartbeat. All too often, when businesses hire someone to do link building, they focus on the quantity rather than the quality of those links. But linking is not a numbers game anymore. Instead, it's more important to focus on attracting relevant and diverse sources that link to relevant pages on your website. And when you invest in content, which can take the form of web pages, blog articles, lead generation offers, and guest articles on other sites -- these are all content assets that will enable you to generate more inbound links over time.

    That being said, if you're among the group of people who think that as long as you have a good blog or some good content, then your SEO is secure -- I wouldn’t go that far. Don’t get me wrong, good content will take you a long way, but it can’t be the only tool in your SEO tool kit. Years ago, when HubSpot first started teaching people about search engine optimization, one rule was essential: Above all else, create high-quality, useful content. But now you need to ask yourself more of the following: Are you writing with a purpose? Who is your target audience? Have you analyzed your traffic sources and top performing posts? What keywords are you targeting? If all of these sound foreign to you, then you’re missing the mark,
    and content alone will only get you so far.
    Myth #7: SEO Is Not a Usability Issue

    This one truly grinds my gears. SEO has evolved from simply getting found, to improving how users engage with your content. In fact, SEO, which technically stands for search engine optimization, is so much more than just optimizing for search engines. First and foremost, you need to optimize for users so they actually click through your search listings to your website. And once they click through, they should stay there.

    To keep visitors on your site, ensure that you’re publishing content that’s both personalized and relevant to your target audience. You should also make an effort to create a website that's intuitive and easy to browse through (accessible by search crawlers and users). Don’t make visitors look for what they need. Display clear calls-to-action, and you’ll be much more capable of converting those users. That’s what SEO is really all about -- search experience optimization.

    Source: http://www.mymarketingtips.org/7-common-seo-myths-to-throw-out-the-window-immediately/
     

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