Mobile users are increasing day by day and mobile searches too. Google is also giving more importance to sites which are mobile friendly. According to experts, the mobile search could be the most important factors in future. 1. Average 75 % users use the internet through their smartphones. 2. Out of that 50 % searches for anything through mobile only. 3. Mobile commerce is increased by 250-300 % than E-Commerce. 4. Mobile ad spending will beat desktop formats in 2016.