Microsoft goes cheap to win smartphone market share

Discussion in 'Smartphones & Other Devices' started by magician661, May 3, 2013.

  1. magician661

    magician661
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    SEATTLE: Microsoft's phone chief hates to call the new Nokia Lumia 521 cheap, but the lower-priced smartphone launching in the United States is the company's boldest move yet to win mass market share from leaders Apple and Samsung.

    The world's largest software company has so far focused on putting its Windows Phone software into expensive, high-end devices - chiefly from Nokia and HTC.

    But the new model will go on sale at Walmart later this month at an unsubsidised price under $150, relatively cheap for a new phone running up-to-date software without a long-term contract.

    The Nokia Lumia 521 went on sale on the Home Shopping Network (HSN) last week, where it has already sold out. The 4G phone, sold overseas as the Nokia 520, is essentially a mid-range phone with some high-end features, such as 4-inch touch screen, five megapixel camera and high-definition video display.

    Next week the phone will go on sale at less than $150 at Walmart, along with T-Mobile US' $30 per month unlimited data and text plan, which works out much cheaper over the long run than heavily subsidised iPhones and upscale Android devices that generally come with pricy long-term contracts.

    The early popularity of the Lumia 521 on HSN is a minor boost for Microsoft, whose mobile plans have stuttered and stumbled since Apple's iPhone destroyed its early dominance in the smartphone market in 2007.

    After completely redesigning its software, Microsoft-powered phones now have 3.2% of the US smartphone market, compared to 39% for Apple and 52% for Google's Android system, according to comScore.

    Nokia, which now only makes smartphones running Windows, sold 5.6 million of its Lumia handsets in the first quarter, up 27% from the previous quarter, although that is still dwarfed by 37 million iPhone sales.

    Courtesy:Times of India
     
  2. Mikes

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    Seems author was writing this article in hurry.
    When was Apple into mass market. Even Samsung is also not completely into mass market.
     
  3. CodyDeegan

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    Is this credible source? or is the author credible? Because Windows will not make a bold move like this.
     

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