Marketing a product through videos has become more common today. Marketing videos are short, informative and convincing. They are made to suit the specific marketing and promotional requirements of a business. They can be of several types, ranging from instructional to training to promotion based. Such videos popularize a product faster than any other medium. They give an identity to a business and make them stand out from their competitors. Businesses have today realized the importance of adding a marketing video to their online portfolio. Not only it can increase their sales, but also increases the lead conversions significantly. Services of professional video production companies are much sought after these days. Being professional, they give a creative and competitive edge to any business looking to have a marketing video. The following points are to be considered while choosing a professional video production company. Keeping following factors in mind would help in choosing a good professional video production company. Work Force: A professional company will always have a battery of experienced and professionally qualified team. It makes sense to check out about the people who form the work force of a company. A genuine company will be more willing to reveal this. Past work: It's very important to see a sample of the work done by a company. You can look if they have tackled a variety of projects for a variety of clients. All companies now showcase their work through their videos. Anyone can go through them. Such videos gives an insight about the fashion in which they work. In total, a video sample will help you in choosing a best among the rest. Written Agreement: Before choosing a company, make sure that you have decided about your expectations from the company. This will help you in having everything in writing from the company. Also check the terms and conditions that a company has laid for its customers. Testimonials: Testimonials are the quickest way to know the public opinion about a company. Going through various testimonials can seriously help you in turning your decision either way. Costs and time: It makes sense to choose a company which delivers your product at your price. At the same time it's also advisable to look into their viewpoint, because at times a company offers more for a slightly higher sum. Plus, do check that the price you are paying is inclusive of every incidental costs, such as taxes etc. Also make sure that they also respect the period by which you want your video to be delivered to you. Client list: There is no doubt that an impressive client list always distinguishes a good company from not so good ones. If a company has served a global entity, it only works in your favour. Post production services: A new company may not match the post production services as provided by an already established company. So, it's important to go in for a company who is fully cooperating towards post production services. Awards and recognitions: An award and recognition obtained by a company tells about the trust it has generated over the years. In short, choose a company which caters to the specific requirements and has the past records to prove it.