Advertising and publicity is always necessary for any business organization to flourish. The question is how to advertise, what should be the media of advertisement? There are several media available, like newspaper, television; internet etc. Internet is the best among this entire media. A website is like an identity that gives the business a tool through which it can publicize itself. So we see that a website is of utmost importance for a modern business organization, Once there is a website, then the next objective is to market the website in such a way that people visit the site and get interested in the site .Search engines help us to find out businesses and their websites, the categories of which are relevant to the search keywords given by the person who searches for the particular business. Search engines like yahoo, Google and msn accept the keywords and return the list of relevant websites.