Marketing Research.

Discussion in 'Internet Marketing' started by SweetTooth, Apr 25, 2015.

  1. SweetTooth

    SweetTooth
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    Hi guys, I am an owner of a business which specializes in puffs and cakes. I have long been planning to expand my business towards a nearby school. What are the possible issues that could arise of such an expansion? Should I hire a market researcher to aid me?

    Thanks.
     
  2. ychh1220

    ychh1220
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    hi friens,
    did you mean you want to attractive the students to be your customer?
    It is easy.
    You can make some disount to the students and teachers coming from this school.
    When they knew this news, they would come your store.
     
  3. ychh1220

    ychh1220
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    Students is a very great customer group.
    The number of students is large, also stable and easy to sell.
    They will improve your business largely.
     
  4. James4

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    Yes, You can make some discount to the students and teachers coming from this school. There is no need to hire any market researcher.
     
  5. nldisplays

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    Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy.
     
  6. avillasage

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    Give discounts to every student and teachers, walk in buyers, by doing that they will always come back to your store as a regular client.
     
  7. CaseyS

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    I also think, that giving a discount for students and teachers of that school, will have a positive impact on your business.
     
  8. ChrisDouthit

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    How far are the two locations from each other?
     
  9. Asher ross

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    Marketing Research

    Basically market research is to know what the customer needs and what is currently trending. It is said that if we have information then we will be better able to target the customer. By hiring a market researcher thus help in case we do not have the time to collect the information by ourselves. :)
     
  10. pooja.lily

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    Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using the statistical and analytical methods and techniques of the applied sciences to gain insight or support decision making.

    Your business doesn't require a market research at all.
    Just go with your discount techniques on students and teachers staff, passer by, school staff, etc. also make something more interesting, attractive & enjoyable to every customer you serve
     
  11. piapetersson

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    To attract students you can use beautiful banners, display adds which will promote your business. If they get attracted with beautiful banner, give some discount to them and to teachers also. This will promote your business easily.
     
    #11 piapetersson, May 14, 2015
    Last edited: May 14, 2015
  12. RTSteam

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    Possible issues - health code is a given. You need to comply with the rules for running a food business near a school.
    Should you hire a market researcher, you could but you would probably save more money by not hiring a market researcher. Why? Because these are students. Students loves puffs and cakes, so you need not worry much. Just make good and delicious products.
     
  13. elbertglazer

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    The best way for that is given some discount to all of your customers, specially to every students and teacher that walk into your shop. By doing that you can gain more customer's, and no need to hire marketing researcher aid for your business.
     
  14. ConvertiVid

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    I believe "Food Safety Requirement" is the right term my friend. Health code is a vague term.
     
  15. manishsqrt

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    First of all you must seek permission from school authorities.If they grant you the permission you should start by advertisement through poster in from of school gate and after few days start selling the items in some truck. Don't forget that kids are attracted towards beautiful pictures and slogans.
     
  16. 60degreeDigital

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    Make some attractive discounts & schemes. Like there should be some special or popular dishes for particular weekdays.
    Attract customers by making Mouth Watering titles or themes.
    Some cheesy titles will do wonder for your business for e.g. - "I Am Loving It".
     
  17. david14beck

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    By giving them school teacher and students discount, you can make them you regular customers. then you can think about expending your business easily. :D
     
  18. Damien Lee

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    There's no need to do market research at this point in time. Supplying a nearby school is in no way a large enough market to be spending money on market research. Businesses often invest in market research if they are entering markets that consist of 50 000 potential customers and above. Simply sending some samples of your puffs and cakes to the teacher or student body at the school that would be interested in purchasing them should suffice. If they are satisfied with the quality you're providing them, that should secure you the deal. Good luck!
     

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