Good afternoon Gents, I’m in a bit of a pickle. My company has two departments that, due to changes in the market, are in conflict with client interests. One department rents equipment to companies that contract to constructions companies while the other department sells consultation services to contract builders, something that is often provided by the service contractors that are renting from our rental department. I’m not sure how to market to both the service contractor and the building contractor. For example, let’s say Bill’s Crane Rental needs to rent 2 lifting beams and some slings and shackles in order to lift a boat for Jimrig Dry Dock & Service. In such case, I would advertise all the great gear I have for lifting boats. However…. Jimrig Dry Dock & Service calls and says, “hey I've got X amount of money to spend and need to know the safest and most cost effective way to get a boat lifted and placed in my dry dock”. In such case I would advertise my expertise in lifting consultation and planning services, draw up a lift plan and run some calculations and then send him my recommendations and bid for service. My consulting service may influence Jim to not use Bill's Crane Rental or My consulting may show Bill's Crane Rental to be over priced or worse, incompetent. All is good for our consultants, JDD&S and often the client that hires our consultants will use our rental department, so it is good for all but Bill. Now how do I advertise to both Bill & Jim’s company without coming off as Bill's competition? Thanks for the help.