Marketing Advice required: London Taxi Company

Discussion in 'Internet Marketing' started by kyle, Nov 25, 2009.

  1. kyle

    kyle
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    HI ,

    We are a taxi company Hummingbird Cars in London. We provide Airport Transfer service from all london airports.

    We have recently started our new business and we want our business to grow and make more revenue. Can anyone suggest which is the best form of marketing medium that we can use which is quiet affordable and effective for this type of business.

    Thank you
     
  2. manu.kumaar26

    manu.kumaar26
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    I suggest you go online and referrals...
     
  3. seanstevens

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    You need to get your name out there. If you are based in London then you would probably find it useful to get some flyers printed out and get them out to as many companies in London as you can afford. Business people traveling will be a big part of your cash intake.

    Perhaps also look at the free ad papers in the area, see if you can place something in these. Get yourself listed in yellow pages (it is not used as much as it used to be but it is worth a go), scoot, freeindex and other free online directories.

    You should do some market research. Start by asking yourself the question, if you need a taxi to the airport where would you find the number?

    I believe places like Sainsbury and Tesco usual have a free noticeboard as well and you can chuck a flyer up there. Pound the streets and get your name and number up as many places that you see large gatherings of people. Tube stations if they have notice boards, hotels etc.
     
  4. Fergal

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    Welcome to Business Advice Forum kyle, thanks for joining and posting your business questions. You've already received some great tips and hopefully you will get some more useful suggestions from our business forum. I'd suggest that you consider some of the following;


    • Comming to some kind of arrangement with London hotels. Many of these hotels will arrange taxis for their clients, travelling to and from the airport
    • Is it possible to get a poster or other advertising space at the airports themselves?
    • Have a look at the cost of advertising in the various in flight magazines
    • Advertising on travel related websites such as TripAdvisor - you should be able to purchase ads that only appear on pages related to London
    • Give your customers business cards and ask them to recommend your company to their collegues
    • Along the lines of what Sean suggested, you could contact local offices of multi-national companies in your area and ask that they use you for visiting colleagues or clients
    • Promoting your services through local travel agents.

    These suggestions don't necessarily need to cost you a lot of money. You could think of some kind of joint promotion, e.g. you recommend a travel agent in return for them recommending you for airport transfers or running a joint competition with a hotel and tour operator that includes flights, a hotel stay and taxis to and from the airport.

    Please post back with your thoughts and let us know if you have any further questions.
     
  5. colin1

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    Hello

    (1) Business cards, attractively printed on one side, with your phone numbers in large print, your name as you want to be remembered by your clients, and the Cab Company Name as it appears on your car or toplight. The back of the card should be a receipt with blanks for date, time of day, amount of the fare, and your driver's signature or initials.
    (2) Personal Contact with those who use taxi services everyday. Press the flesh, as they say, and leave your cards (several) with every bar tender, restaurant cashier, hospital front desk receptionist, hotel concierge, and police desk in your area. When you walk in, offer them a piece of scotch tape to stick your card to their phone or register
    (3) Stickers! Some companies have stickers made up the size of return address labels, and stick them to Pay Phones, or on the cover of the telephone book in the phone booth. They offer them to cashiers everywhere. They put them on the counters of the 7-11's and Circle K type convenience stores. Always ask permission, and offer the person with whom you are speaking your card as well.
    (4) Discounts in the Trade. One industry we often forget is the towing industry. When Sam the Tow man shows up to tow a station-wagon full of children, he cannot put Mom, Dad and seven kids in the cab of the truck. He'll call you to help if you offer a discount to the family or to him if he includes that service in his charges. It is also a good idea to set up an agreement with tour and travel operators.
    (5) Exclusives; Some hotels, service companies, visitors' centers, set up "exclusives" with particular operators to guarantee they will have transportation quickly when they need it. This means they always call you, or if you have a fleet of cars, they may give their entire cab stand to your people. Sometimes this means an under-the-table gratuity for the greeter, bellman or valet supervisor, but in many cases, a personal contact is enough.

    Have a nice day
     
  6. omniserve

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    Hi

    Manu really said it. Online is the only way to go. Just look at the number of searches for Airport Taxis. A website and business cards for all the clients. Just make sure your service stands out and is different to get the repeat business.

    Regards
     
  7. ally34

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    Hi

    I would definitely recommend you build a website, either yourself or have a professional do one for you. If you have the budget, you may want to start advertising on Google with their Adwords programs. Start targeting in the UK. As you gain in revenue and have a bigger ad budget then you can target more globally.

    Thanks
    Have a nice time ahead
     
  8. bistones

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    Yellow Pages or phone book advertising is the most cost-effective local service advertising medium for many area-specific service businesses.
    Newspapers can offer a highly effective format for advertising locally available services.
    Direct mail can be a highly effective medium for developing local service trade.
    Television certainly has impact, but this will be far outweighed by its expense.
    Radio spots are a poor bet for local service business advertising.
    Outdoor and transit ads are best left to image ads.
     

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