Market research questions - Where can i find it?

Discussion in 'Traditional Offline Marketing' started by scotts14, Mar 3, 2016.

  1. scotts14

    scotts14
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    Guys

    I am doing market research on the current size and history of the food coconut oil industry. however after many hours i am struggling to find this information online

    i am looking for figures of the industries total worth? its growth and sales figures for coconut cooking oil products in Europe, UAE and US.

    Can anyone help in providing me with a suitable source to find these fact and figures?

    Thanks
     
  2. CorporateViking

    CorporateViking
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    Answering this question is enjoyably challenging and I think I've got you covered. It should be noted, as far as internal market data netiehr IBISWORLD nor Frost and Sullivan have done reports on this information. Hense your difficulty in finding relevent data.
    First I had to uncover it's value in a single currency. Once I have it in a currency it can be translated to other markets. According to US index (link below) the market is hugely growing and currently sitting at 1,215.00 US dollars PER METRIC TON as a commodity.

    Below is ALSO the production of those Commodities per 1000 Metric Tons (MT) which says that last year the production of companies was 3407000 total MT or 4,139,505,000 USD Worth of product split amidst all of the countries and products that use them. If 100% of it was brought into commercial settings in it's current form, and there was a call for it, and it wasn't used in any other way it would be worth much larger. The world Industry would total at over 66T which is pretty incredible. However

    Value of coconut oil
    http://www.indexmundi.com/commodities/?commodity=coconut-oil
    Recent 2016 Data on top coconut Oil producers
    https://top5ofanything.com/list/1cb15034/Coconut-Producing-Countries
    2015 Data on the Coconut Oil Industry
    http://www.indexmundi.com/agriculture/?commodity=coconut-oil
    Weight Conversion Table
    http://www.coconutoil-online.com/Volume_to_Weight_Conversion_Table.html

    Some important Math facts
    2cups coconut oil = 418g
    1 gallon = 16 cups
    3344 grams in a gallon of coconut oil

    3407000 MT to kilograms = 3407000000 Kilograms = 3.407e+15 Grams / 3344 (the Grams in a store bought gallon of coconut oil) = 1018839700000 Units of total product availible via commercial products to consumers.
    Price of 1 Gallon of product $65.00 not including sales
    1018839700000 times $65 USD = 66,224,580,500,000 open market total sales in the world possible should it be sold unrefined 66.224 Trillion USD but it's not.

    This is not to be confused with Refined Coconut Oil which is used for cooking that you can buy 5000 metric tons for 640/MT in USD. There are many things done to it to change the product entirely.
     
  3. scotts14

    scotts14
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    Thank you that is a massive help and a great insight into the industry!

    May I also ask where I would be able to find public data on how many products are sold per year by a particular company? I.e Lucy bee coconut oil in the uk and skinny and company coconut oil in the us?? Or even their company profit history
     
  4. CorporateViking

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    A good question. Most of that information is not available to the public. If it's a public company like for example Pepsico, the investor information usually has the market data sales information you are looking for. If they aren't publicly traded or don't have investors it becomes difficult. You should look to see if the company has SEC filings or investor information. If not, companies don't have to release how much they sell.

    If all else fails, find a college student who is willing to do a report on the Coconut Oil market and have them call the businesses and interview them. Usually they will directly answer the questions you are looking for if the right person asks them.
     
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  5. CorporateViking

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    I can offer you the resources that I use and a bit of my opinion. If it's publicly available knowledge, depending on the country, they would be any number of databases. Here is a list of databased. http://www.rba.co.uk/sources/finars.htm

    Reasons someone would provide the info
    *SEC Compliance
    *Improved Credit Rating
    *Has participated in a merger or acquisition
    *Wants to go public
    *Is a publicly traded company and needs to provide information to investors

    Reasons someone wouldn't
    *Reporting annually is actually expensive (in many cases over 100k a year on many traded)
    *Keep competition from breaking apart their processes and analytic
    *Because they have relations with a research company who sells the information.

    While they did not file in America the UK has more much obnoxious filing procedures.

    Lucy Bee's general filing information
    Registered Office
    AMWELL HOUSE 19 AMWELL STREET, HODDESDON, HERTS, EN11 8TS, UNITED KINGDOM
    Telephone Number 01992537874
    Website http://www.lucybee.co
    Incorporation Date 14-02-2012
    Category 5552 | CATERING
    Last Accounts Filed up to 31-03-2015
    Type Private Limited with share capital
    Accounts Type Total Exemption Small
    Status Active

    This says that they are a private company that's last filing was March Last year. Which is fantastic if you're willing to pay the 18 Euro's you can grab all their financial data for the last FIVE YEARS. http://ukdata.com/company/07949199/LUCY-BEE-LTD
    Please Note: I have no affiliations with ukdata.com outside of a frequent purchaser.

    I'm not aware of a location that has the information available for free.
     

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