Makes Your Business Colorful

Discussion in 'Articles & Tutorials' started by bytrade, Feb 17, 2011.

  1. bytrade

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    Jan 21, 2011
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    Colors have made great impact on product selling, marketing and advertising in physical as well as virtual world. It is necessary to know what color says what before pushing a product in market.

    "Colors, like features, follow the changes of the emotions" says Pablo Picasso.

    Emotions make great impact on advertising and marketing of products. Similarly color plays major role in marketing your product. I am not talking in the sense of marketing garments products or cosmetic products. Even in utilities and consumer durable products, it works. Selecting colors in a very specific sequence can indicate things about you.

    Peter sells says that the color choices advertisers make are more than aesthetic decisions; colors have been known to affect (and reflect) a person's mood or emotions, current style trends and cultural beliefs and symbols.

    According to paint company Glidden, colors represent personalities. Market researchers have also determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy. Traditionalists respond to pastels - pink, rose, sky blue.

    It is known that colors inspire different feelings in us. Like as exciting, active, soothing, tension, joy, happiness, brightness, royalty, strength.

    Advertiser and merchandiser to make the customer purchase the product or service have used color. It used to draw attention to the product, and to highlight a particular product’s characteristic.

    Coloring History

    Johann Wolfgang Goethe was one of the first who connect color and psychology. In his book "Theory of Colors" he explained concepts of association of colors in life.

    In 1947 Max Lüscher presented his color test to an international conference in Lausanne. Dr. Lüscher himself has been employed as a color consultant in such diversified fields as pharmaceuticals, packaging, flooring, architecture and advertising. "

    Even we have theories of color by Issac Newton and Chen-Guang Lu.

    Now, check out what color says what?

    Color means….

    Authority, power, boldness, seriousness, is distinguishing and classic.
    Black is synonymous with sophistication and elegance. This is the reason to use it for high end, expensive products. It is good for background products. It is ideal for text on a light background. Black also implies submission.

    Caring and sharing, pink indicates a strong personality. It suggests femininity, gentleness, well being and innocence. For business you must be aware of its feminine links and implications. Emotional in character, connotes a sensitive heart. The affectionate and concerned Individual prefers pink. Gently, you offer love, attention and nurturing to those in distress and needing guidance.

    This one primarily attracts men, it appeals to lot of people. Blue is cool, soothing and orderly security, authority, faithfulness and dignity. For business it suggests sanctuary and fiscal responsibility. It is the most popular and the second most powerful color. People are more productive in blue rooms. Softer shades like baby are soothing, darker shades convey a premium image.

    If you choose blue, you have a basic need for a calm, harmonious, and tension-free existence. Capable, conservative and sensitive to others, you make a loyal and trustworthy friend.

    Those who select red are aggressive, impulsive and strive for "Success". The desire to experience the fullness of living leads to constant activity. Red is an excitement, strength, sex, passion, vitality, aggressiveness and commands attention. Business wise it associated with debt is great for boldness and accents.

    This color is an eye stealer. It has a strong masculine appeal. Most dynamic and passionate color, symbolizes love, rage and courage. Demanding attention, red has great emotional impact.

    Yellow is an eye-catching color. It is an attractive color – truly joyous and virtuous in its purest form. Yellow exudes warmth, inspiration and vitality, and is the happiest of all colors.

    If your favorite color is yellow, this indicates that you look forward to the future, and that you are intellectual, highly imaginative and idealistic Yellow signifies communication, enlightenment, sunlight and spirituality.

    It symbolizes health. Because of its freshness it’s used with health food products. If you selected green, you seek stability, balance and persistence. You are a moral and affectionate individual. Businesses use it to communicate status and wealth.

    It is the easiest color on the eye and can improve vision. It is a calming, refreshing color.

    It is associated with autumn and it inspires strong emotions for holidays, home and good things to eat. In bright tones, orange is jovial, cheerful and playful. Deepened, it becomes exotic and exciting. If orange is your choice, you have abundant energy with an eye for structure and organization.

    Your social nature finds you surrounded by family and friends. For business it is good for highlighting information on charts and graphs.

    What if Too Many color?
    "Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways." Oscar Wilde

    Thus it is very important for marketer while using colors in design, packaging or advertising and it is similar to not on web world too.

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