Hi guys, About a year ago I set up a business for my girlfriend to run to make some side money while I was working my job as a Systems Administrator II for a large financial company. I have ran many businesses in the past that went well until one thing or another caused me to move on. After I created the web site, e-store, facebook and twitter pages, over a few months time we got a lot of attention after one of our products was featured (in a positive way) in a magazine, we reached nearly 5K facebook likes, 2K twitter followers, and a great deal of web site hits. We receive several customers that register, fill up their carts, then leave the e-store before even paying. We sent out a survey to customers that had registered and if they completed it, they would received 25% off. We ended up only received two surveys back, both pretty much said the same thing about how our homepage design had too much white and gray, really lacking color and excitement, which left me even more confused, because our e-store is a completely different design, more colorful and creative...that still doesn't explain why people left at the e-store. We tested and tested again our shopping cart and cc processor to make sure everything was working OK and everything was processing securely over SSL (for the record we accept all major cc's). Our primary advertising methods have been Google Ad words (which we had approx. $500/month budget for a 3 months campaign), word-of-mouth, fashion convention booths, mailers, etc. As you can see, our marketing/advertising plan could use some serious improvement. Any suggestions for effective, yet affordable marketing would be helpful. My girlfriend found a talented leather smith to design and create the luxury hand bags and clutches, and she said our niches would be affordable luxury, durability, and a 2 year no questions asked warranty on the bags. I know what you're probably thinking...this market is so saturated there isn't any way possible to compete with established brands like Coach, Gucci, Louis Vitton, and Fossil...Well, I still think it's possible, but I'm still unsure myself how to get to that point. We have tried running special sales and I'm completely re-designing the website as we speak, perhaps that will help out a bit. I'm also working on setting up a live chat feature to allow for more interaction with the customers. Most of our sales have come from word of mouth rather than the advertising we're using...I've been trying to think up some ideas to create a buzz..No luck yet. I'm open to any suggestions. Thanks everyone. -C.