Local business directory listing

Discussion in 'Internet Marketing' started by James12smith, Nov 15, 2013.

  1. James12smith

    James12smith
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    Hi Friends,

    I've seen many people submitting their website to local business directory and claim that it will increase website visibility on search engine. so is this really working?

    Thanks

    James
     
  2. Joseph.Shivell

    Joseph.Shivell
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    In spite of advice and evidence to the contrary, some people still believe that directory submission can increase your backlinks, and therefore increase your website's position in the SERPs. They are wrong. However, a properly optimized profile on a directory listing can help to increase the position of the directory listing in the SERPs. Because it includes a link to your website, visitors can get to your website from your directory profile. The link to your website will also be considered a backlink by the search engines, so it will help a little, but like any technique, it should not be overused. Having a few backlinks on popular directories, however, can be part of a diverse linking strategy
     
  3. Business Attorney

    Business Attorney
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    I think the last sentence in Joe's answer is the key, if by "popular" you also mean non-spammy. Although no one other than the search engine software engineers erally knows how the search engine algorithms work, listing on a respected local business directory that is not full of spammy links should have some value. It is presumably still not as valuable as an editorial link because it doesn't really (in most cases, at least) represent an endorsement of the website.
     
  4. marrick

    marrick
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    Local directories can somehow be a part of citation build up in local search (provided they allow phone number and address to be included). But aside from that, most of directories gives no value.
     

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