LinkedIn Marketing – 7 Ways to Use LinkedIn to Promote Your Business

Discussion in 'Growing and Managing a Business' started by markdoyle, Oct 18, 2011.

  1. markdoyle

    markdoyle
    uix_expand uix_collapse
    Member

    Joined:
    Sep 6, 2011
    Messages:
    32
    Likes Received:
    4
    Start Discussions

    Search for groups and join them.
    Wait for the group admins to approve your request.
    Once your request is approved, start a discussion. You can post articles, questions or whatever you want. This is a great way to connect with a lot of people.


    Share News

    Join groups and wait to be approved.
    Once you’re in, click on Submit News. This is a great way to share your blog posts with the entire group.


    Complete Your Profile
    So many people have incomplete profiles! This is one of the worst things you can do on LinkedIn. Add a nice photo of yourself smiling and complete your work history, education, current company, websites, etc.

    Also, don’t forget to update your status. This is a great place to promote your blog posts:


    Answer Questions
    Very few people are aware that there’s a Q&A section on LinkedIn. This is a great way to position yourself as an expert in your field.


    Search for People
    If you’re getting started, don’t wait for people to connect with you. Be proactive. Let’s say you sell a software for immigration attorneys. This is what you should do:

    Search for immigration attorneys.
    Add them to your network.
    If you have shared connections, you can say “Hi, we’re both connected to John Doe and now I’d like to connect with you”. Give people good reasons to connect with you. Look at their profiles and invest some time reading their blogs and bios, then make a smart comment showing them you took the time to learn who they are. This will make a lot of people feel great about accepting you as a connection on LinkedIn.

    Get Recommendations

    Go to Profile > Recommendations.
    Choose the job you want to be endorsed for and click on “Ask to Be Endorsed”.
    When people recommend you, LinkedIn shows you as a recommended resource. Plus, having a dozen recommendations on your profile page will really make you stand out.

    Help Others
    Most people start Social Media Marketing asking themselves “how can I benefit from this?” That’s a valid question, but I encourage you to ask yourself this question instead, “how can I help other people achieve their goals?”

    First of all, let me say that the first step is to help THE RIGHT PEOPLE. If you sell your software to immigration attorneys and spend your time helping accountants, you won’t see any results.

    Here’s what you need to do:

    Add THE RIGHT PEOPLE to your network.
    Look at their statuses and see how you can help them. If they’re asking questions, you can answer them. If you know someone who might need their services, introduce them to each other. Nothing will get you more recognition than introducing two people who could do business together. Be a connector.
     
  2. A_Dash

    A_Dash
    uix_expand uix_collapse
    New Member

    Joined:
    Apr 6, 2012
    Messages:
    4
    Likes Received:
    0
    I've recently started exploring LinkedIn, so this was very helpful! Thanks for all the great insight.
     
  3. InnoExts

    InnoExts
    uix_expand uix_collapse
    New Member

    Joined:
    Nov 28, 2011
    Messages:
    24
    Likes Received:
    0
    Also you can advertise on LinkedIn
     
  4. mbitsol

    mbitsol
    uix_expand uix_collapse
    Member

    Joined:
    Feb 20, 2012
    Messages:
    72
    Likes Received:
    2
    This method can apply to any social website.
     
  5. AshleyWhiteBusin

    AshleyWhiteBusin
    uix_expand uix_collapse
    Member

    Joined:
    Dec 27, 2011
    Messages:
    92
    Likes Received:
    3
    Getting signed in is not enough to be seen in Google. Search engine optimization is a technique used to increases your chances to be seen in the front page, which is what anyone would want. You could customize hyperlinks to your related website. For example, you could change the title of your blog from "Blog" to "Networking Blog". You could also customize your LinkedIn URL. This is to make typing of your link faster and easier. You should edit your information: make it specific and key in relevant words that potential employers and customers search for in Google or other search engines online.
     
  6. Krisz Rokk

    Krisz Rokk
    uix_expand uix_collapse
    Member

    Joined:
    Jan 9, 2012
    Messages:
    87
    Likes Received:
    15
    Thanks for sharing! Groups on LinkedIn are like Forums. Tons of valuable information is shared within groups and it's a fantastic way to help others.
    I remember sharing some information about really awesome diving spots close to Dahab / Egypt to fellow divers from Asia who have never visited Egypt before. The funny thing though was the fact that they even sent me a picture from Dahab saying how delighted they are. Great way to connect.
     
  7. mandytan1211

    mandytan1211
    uix_expand uix_collapse
    New Member

    Joined:
    Apr 6, 2012
    Messages:
    3
    Likes Received:
    0
    very good post,thanks for your sharing,looking forward to your post about promoting buisness on Facebook :)
     
  8. eKindom

    eKindom
    uix_expand uix_collapse
    Member

    Joined:
    Apr 12, 2012
    Messages:
    66
    Likes Received:
    1
    You have read my thought. :) What you say is exactly what I want to say. Looking forward to post about promoting buisness on Facebook.
     

Share This Page